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Snagged: Sabina Les Scores People StyleWatch - How She Did It!

Designer Sabina Les on People StyleWatch

We love to celebrate member success stories, and we get especially excited when it comes from an opportunity we've created for members of Tin Shingle to grow their brand.  It happens a lot and peopel wonder, "just how does that process work" so we decided to make a play-by-play about the opportunity!  Replace People StyleWatch with Lucky, Entrepreneur Magazine, Good Morning America, CBS Early Show and more and the same process can be applied!

The Opportunity Arises:  This past summer we opened up the People StyleWatch (PSW) pitch opportunity up to our members as an ongoing lead.  Whenever members felt ready, they could dive in. This was when accessories designer and member Sabina Les responded to the exclusive PR Leads and we had delivered her pitch to the style editor on her behalf.

We Wait for the "Get": Sabina (the accessories designer, not our Excitement Officer) followed the pitching directions and was a fantastic fit for the magazine, so we were confident about the connection, but as PR goes, you just never know until it's a go, so we sat back and waited, and BAM, shortly after the personal introduction the acceptance email that she had a confirmed placement was receved by our PR team.

We Facilitate the "Hit": We made sure Sabina & PSW all were able to get what they needed to make the placement a success, from images to copy for the editors.

We All Celebrate the Success: The press spot on PeopleStyleWatch.com was a go with scarf designer, Sabina Les this past week and the placement went live on November 2, 2011, featuring this scarf from Sabina Les, that we are thrilled to share with you! Congratulations to Sabina Les!


New Free Workspace Option

If you're an entrepreneur or small business owner without an office, sometimes you need to find a place outside of your kitchen or home office to work. Sometimes you crave a little real human interaction - beyond Facebook, Twitter and the like. We all probably have our favorite little spots - the Panera Breads, the Prets that offer free WiFi with purchase, but sometimes you need something that's quieter, and a little more business oriented.

Well if you're in NYC, you're in luck because Wix (creator of gorgeous and free DIY flash website templates) has opened the Wix Lounge down at 10 West 18th street.

Located steps from Union Square, the Wix Lounge is a completely free co-working and event space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive workday five days a week. Workers enjoy free wireless internet, printing, and tea and coffee. Creatives can also organize free events at the Lounge that have ranged from classes to fashion shows to art exhibitions. They're even hosting the Tin Shingle Holiday Mix N' Mingle!

Active since 2010, the Wix Lounge is the New York branch of Wix.com, a free website platform providing user friendly tools for building beautiful, easy-to-make desktop, mobile, and Facebook websites. Wix.com offers cutting-edge web technology that enables online users to customize websites regardless of technical skill or previous knowledge. The product itself is an online tool that allows users to make sites without having to code. Users can drag & drop design elements to create a website from scratch. Wix also supplies an extensive gallery of free templates, all of which are fully customizable through the same easy process. Wix is a popular tool for small business owners, photographers and artists, entrepreneurs and other professionals who make or need high-quality websites. Wix gives users the freedom and the ability to customize and update their sites whenever they like, rather than hiring an expensive pro designer or learning how to do manual coding. Built on a freemium business model, Wix earns its profit through premium upgrades that allow users to connect their sites to their own domains, eCommerce capabilities, and more advanced features.

The Wix Lounge provides free support to Wix.com users, giving them help and advice for making the ideal website. Visit www.wix.com to check out excellent Wix sites and try the super simple Wix website editor.

Pitching Lucky Magazine's Deal of the Day - an Inside Track

Inside Track to Pitching Lucky Magazine Deal of the DayLucky Magazine is known as THE magazine for those who love to shop - their target audience is female shoppers.  Lucky states that "products featured span all price points and are available nationwide." 

One section of the magazine, found both on their website (www.luckymag.com) and their daily newsletter, is the Deal of the Day. This section presents shoppers with introductions to Lucky-approved brands, along with with deep discounts to accompany them. A feature in this section provides selected brands a chance to share their products with a large, new customer base.

Just how can your company land this opportunity and what are the editors looking for? Not only are we going to tell you all how to pitch Lucky Magazine's Deal of the Day via an Ask the Expert article by Tin Shingle co-founder Sabina Ptacin, but we have an inside track for you as well. Tin Shingle's PR team has a direct relationship with the editors of this section and if you are a member of Tin Shingle, we can submit your pitch on your behalf. Lucky's Deal of the Day section is one of our exclusive PR Leads, which is one of our membership benefits.

So let's dive right in! Click here to learn how to pitch Lucky Magazine's Deal of the Day.

If you are already a Tin Shingle member, click here for contact details in the PR Leads section.

Benefits Update: Private Forum

forum-screenshot

National and international Pro-Preneur members have two ways to immidiately network with each other: via our private Google Group, and via our private Forum. Both are highly valued by members as a means to gain new clients by showing off their expertise, get recommendations for vendors, feel support from fellow business owners, and more. Night or day,  fellow Tin Shingle members are listening.

BEST PRACTICE TIPS FOR USING THE FORUM
Co-creator of Tin Shingle Katie takes you through a short little video to tell you what the Forum is, and best ways to participate in discussions on it. Click below to start watching.

Featured Tin Shingles, Jenny Greer and Erin Bickley of Hold Your Haunches

Jenny Greer and Erin Bickley of Hold Your HaunchesThe dream of our company, Hold Your Haunches, started when one of us (Erin) could barely make it through an exercise class for worrying about her jiggly behind. Upon discussing the concern with her close (and skinnier) friend Jenny, it was discovered that she, too, had experienced similar distress. When the leggings craze enveloped the nation, both of us were left feeling like two fashion lovers forever sidelined by childbirth, reality tv and margaritas. Not ones to be left “behind”, we committed to and designed the perfect pant. HYH  are a modern woman's pant; featuring 3 styles with the finest of compression garments sewn beautifully and comfortably underneath.

Want to get a hold on your own haunches? Try this November deal on for size: buy one pair and get free shipping using code HYH1, buy two pairs and get free shipping plus 10% off your order using code HYH2, buy three pair and get free shipping plus 15% off your entire order using code HYH3 at checkout.www.holdyourhaunches.com

  Hold Your Haunches
 

Thou Shalt TRACK All Outreach - The Importance of Being Organized in Your PR Campaign

One of the most embarrassing freshmen mistakes I made as a new publicist - that mind you I never admitted until now - was the time I emailed an editor a pitch about a client, they emailed back a couple days later saying they weren’t interested in the story as it was, I failed to record either communication, and I re-emailed the exact same (important) editor two days later with the exact same pitch (verbatim) only to receive a curt email back letting me know that she “didn’t like it the first time you sent it and I CERTAINLY don’t like it now”.  Ouch. Zing. Blush.  I immediately apologized and then worked for a few months after that to be sure I stayed on this editor’s good side (because we really needed her to write about a client) and earn back that relationship.

It feels good to get that one off my chest.  It feels even better because I’m hoping you learn from my minor mistake so that you don’t make one similar to it, or even bigger.  Whether you are a full time publicist or a DIY PR brand or expert, you are more likely than not sending a lot of pitches out daily or weekly, as that is the nature of the PR game.  That said, I can bet you that at least 60% of you are not tracking your activity.  What do I mean by this?  You are not tracking the pitches you send out, to whom you send them out to, what date you sent them and what their response, and you may not even have created some sort of in-house tracking document to do this in.

I’ve heard all the excuses as to why people don’t do this:

  • It messes with the flow of my pitching
  • I’m going to do it later tonight/this weekend/at the end of the month
  • I have an amazingly great memory
  • I check my sent mail to see who I emailed
  • I don’t have any idea how to track my pitches
  • Why should I track my pitches, I’m not a publicist


To which I answer:

  • Yeah, your flow of pitching is also messed with when you can’t remember who you pitched when and you start aggravating reporters
  • No you won’t
  • Your memory space in your brain should not be full of pitches you can track anyways, you’re a small business owner you have plenty of other things to store in there.  And no it isn’t that great.
  • What if you lose your sent email? Do you really want to save all your emails that long? Is that really a great use of your time?  What if someone else on your team needs to know who emailed that editor?


And then to the final two excuses I happily say:

  • I can tell you how
  • ANYONE who reaches out to the press and wants to have a successful PR campaign should track their pitches.

Let’s first start with they WHY, why should you track your pitches?  

If you’re reading this and doing your own public relations outreach, as I assume many of you are, the buck stops with you.  You need to know when you sent out a pitch, who it went to, what they said….You need to know what date you sent out the outreach so that you can measure when you should reach out again.  You don’t want to have to dig for this contact’s email address or phone number every other day, so you want it stored somewhere safely.  You probably also want to be able to visually shoot down a list of names (organized in a spreadsheet) and quickly see who has not been reached out to recently.  All of this can be accomplished by tracking your pitches.  

Let’s say you send 20 pitches out a week, and then you ask yourself one night while lying in bed “oh man, the holiday season is around the corner and I really have a great holiday health tip, did I send that to Suzy Snowflake at the Today Show yet?”.  You should be able to open your tracking sheet and see, not dig in your brain amongst the mental notes to pay your taxes, make your kids lunches, figure out what you will be for Halloween and of course, figure out not only WHEN you sent it to the Today Show but WHAT you sent to them.

Another why?  It’s not all about you.  What I mean by this is, even if you are a solo operation at this point, chances are you will have at the very least an intern or assistant working with you at some point, or possibly more paid team members joining you.  If you already work in a team of more than one, tracking is imperative.  You need to be sure everyone knows who/what the status of all your outreach is.  If you are on one of those rare things ‘PRENEURS do called “vacations” and someone on your team wants to send something to Suzy Snowflake that ties to late breaking news, they need to know not only how to contact her (email/phone) but who reached out to her last and what they said.  If your team members wants to know whether you sent a sample to Robin Raindrop at O, the Oprah Winfrey Magazine, they need to be able to glance at a chart and see this, not just guess or try to hunt you down (time is always of the essence in PR).

Finally, you just don’t want to be that person who is rifling through notes/emails/phone records trying to figure out when and what you sent to someone, and you certainly don’t want to be that person repeat pitching the press, and putting a good potential relationship in jeopardy.

So HOW do I track it? (you are probably wondering right now)

I’m hoping the above points have you a bit convinced that you need some sort of tracking system.  So how do you do it?  Here are my recommendations for an easy solution you can implement this weekend!

  • Be sure you eliminate any paper tracking, unless it’s just personal notes you want to keep on your desk to glance at and then throw away later.  All media outreach tracking should be done somewhere it can be stored on a server, and accessed by all those who may need to see them.  I personally am a HUGE fan of Google Documents because they are safely saved “in the cloud”, they can be accessed ANYWHERE in the world where you can go online, you can see who is online with you when you’re on, it saves automatically, it works like an Excel spreadsheet, etc etc. etc.  Because you and your team access it online you can always be sure you’re all looking at the same updated version.  Should you want to take it with you or use it in a meeting you can always download it and print it out or convert it to Excel or another tracking sheet style on your computer.

     

  • If you are a Pro-Tin Shingle member with full access to our business tools, we’ve already made you a sample tracking sheet with categories labeled already that you can download and modify as needed.  You can find it in your Templates here in your Member Account Center in your PR Tool Kit.

     

  • You should always be sure you have a space for categories including but not limited to the  outlet, the contact, your outreach activity and contact information.

     

  • When tracking, be sure you not only record what you pitched and when, but WHO pitched it.  I even did this when I was one of the only people pitching at my company, as when I began taking on team members I didn’t have to modify the chart, it was already ready to invite them into.

     

  • Don’t wait to track.  I can’t lie to you and tell you that on a busy day I don’t send out a series of pitches or get into some long pitch phone calls and fail to write down my outreach immediately, but I REALLY try to.  It feels good on my brain, it relieves some of the information in there, it takes me about 10 seconds, and it’s really useful.  If you can think of some excuse I haven’t heard yet as to why you aren’t tracking immediately after you pitch (the only ones I accept are those that state you were at a dinner/meeting with them and did not have access to your tracking document) let me know.  Otherwise track it.  Who wants to be at home tracking 100 pitches on a Friday night when they could have tracked them all along?


If you're reading this on the weekend or at night, I can only hope that amidst all the other items on your never ending entrepreneur’s checklist, you make the time to update the tracking sheet you have or create the one you don’t have and then download into it all that information you’ve been storing in your brain, in old emails, on Post-It’s and so forth.  Your brain, your campaign and the press will all thank you!
 

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Here's What I Really Think About Klout: I don't care

Why do I want to care? I have so much to keep up with, why do I need to keep up with the perceived perception that Klout's algorithms have about my Twitter account, and Facebook activities? I just got an email from Klout, encouraging me to "click here" for their most important update yet. Here's the thing: I don't care. I care about real clout. And so does this blogger. I barely have time to tweet and read other people's tweets and articles they recommend, and that's what I'm focusing on at the moment. Here's why I don't care:

  • Perceived ROI: At the end of the day, if you're using Twitter for business reasons, you only care about one thing, ok, maybe two things: 1. Am I getting sales* after my tweets? 2. Am I getting opportunities that can lead to sales after my tweets?
  • Perceived Klout: Does Klout really know who emails me after I've strategically planted some tweets or Facebook updates? Do they know what people want from me after I've put updates into the Internets? No, they don't. Klout knows algorithms and if, mathematically, someone officially RTed me the Twitter way, or replied to me or mentioned me. And they think I'm extra cool if that "engagement" was from a tweeter with super high klout - The Cool Group - as I used to call them in Middle School. Here's the thing: Most people don't participate online. They read/watch, according to a 2010 study by a Forrester Research, reported by CNN and others. The rest are reading. Same with Facebook. Radio silence from most of my friends, yet when I see them in person, they all know. And that's the bottom line. They all know. It's in their brains. And Klout is not in anyone's brain.
  • Speaking of brains, Privacy: So you sign up with Klout via your Twitter or Facebook username and password. I'm on security lockdown in my Facebook, and I don't tweet super personal stuff on Twitter because I don't want things floating around the Internets. Even though Klout declares that they don't claim to keep your username and password information in their database, I don't care. Some digits, somewhere, are exchanged. I've seen enough crazy things happen in this world, that I don't trust it. Sure, tell me it's encrypted. Tell me that it's not on file. Do I feel protected by your 20 words of a disclaimer? No. Even if you were telling the truth, I still don't trust it. These two accounts, Twitter and Facebook, can make or break a reputation. I share them VERY cautiously.

So go ahead, Klout me. I'm probably mediocre. And that's not why I don't care about Klout. I just don't. I get what I need professionally from the actual updating and engaging that I do with others on Twitter, and I'll risk the perception that people have when they hover over a profile and it reveals a Klout score. But I've got other things on my todo list that hopefully are going to impact my business right now. It's real clout I'm after.

Am I wrong? What do you use Twitter for, and is Klout important to you right now? Or are you feeling like it *should* and is stressing you out? Tell me in the comments below!

*sales: When I refer to sales, I don't mean a direct sale from your website after one of your tweets, or one that someone made about you. The kind where someone could click on an "add to cart" button and send you sale. I mean income generation - however you make that happen for your industry. Could be invoicing for a corporate presentation. Could be sealing the deal on a speaking engagement that you've wanted, and pursued people on Twitter who could sign you for that gig. Could be establishing yourself as a legal expert over time, so that when someone needed legal help, they thought of you first, and emailed/called/DMed you for a future hire.

Featured Tin Shingle, Jenifer Caplan of Footzyrolls

You may have seen Jenifer and Sarah Caplan's Footzyrolls in a boutique, Macy's or Bloomies near you, in a hot little container, ready to put your feet to rest after a day in heels. Beyonce, Blake Lively, Catherine Zeta Jones, and more celebs have treated their feet to these delightful little rollups. Oprah also dubbed them one of her favorite items, and appeared on her Gift List in 2009. The press coverage is impressive, but more-so is the convenience and style of having a comfortable pair of shoes in your purse or glove compartment that you can grab and go. So prance down that sidewalk on your way to or from an event or day at work - without the dull pain of running in heels! When you reach your destination, put on your party shoes and an extra pep in your step.

Get a pair today >

Pro-Preneur members are entitled to be a Featured Tin Shingle, which gets them front page coverage on our home page, on this blog, and in our newsletters. Interested in joining?

We Love Vertical Response, and Why We Ran Back Into Their Arms

Vertical Response email marketing newslettersVertical Response has been my favorite e-newsletter program for many years, and then I dumped them. I ran off with the free phpList and authorized a major integration with newsletters sent for our website. Disclaimer: we have a Partner Account with Vertical Response, and offer part of our affiliate sales back to our members as a 10% discount to them.

Several business owners around me use Emma, Mailchimp, phpList, Constant Contact (ich). Emma, MailChimp, and phpList I was always curious about, and Constant Contact I had zero interest in for these reasons:

  • admin area was hard to navigate
  • breaking into templates was quite difficult, to customize them for a client who wanted to use a pre-designed template
  • there was no WYSIWYG editor for custom designed templates, making for easy editing for your own branded email templates
  • customer service was lackluster, and I love me some customer service.

MailChimp was, and still is, my next temptress, because they are so modern, fresh, and seem to offer a ton of features with what you can do with your newsletters. However, much of  what they offer is the same as what Vertical Response offers. MailChimp's visual design, however, always triggers my weak spot. I'm such a sucker for visual prettiness.

However, when I left Vertical Response for phpList, I made a mistake that I always try to guide my website clients into not making. I took for granted all of the basic features (and I mean basic) that I was used to, and assumed they would be in phpList, my new e-newsletter rebound guy. I'd been having some issues with VerticalResponse, but my reason for leaving was to make the hookup between our member account emails and our newsletter program be seemless. Vertical Response could do this via their API, and we'd used it before, but were thinking we were ready for a change. PhpList was free, VerticalResponse was around $250/year for unlimited email sends for our email list size, so I cheaped out and went for phpList for the theory of an easier integration. Twas not to be the case. The API for Vertical Response could still hook up our member accounts into the email signup/unsubscribe/bounce system, but I thought phpList might be a better hookup. It proved to be wrong, as phpList just wasn't ready to deliver what we needed based on how our website is built.

However. That turned into the catalyst of why I switched back to Vertical Response. Everything at Vertical Response that I viewed as "normal, eh", like how to edit an email, how to view the statistic reports, how to create a new email, became extremely important and sorely missed. So let me take this space to let you know why Vertical Response is special, and very cool:

  • At-a-glance snapshot of your newsletters: From the home page, you can get a snapshot view of your drafts and sent emails. This lets you quickly see basic open rate stats, and edit an email or create a new one based on a past one. All in one click.
  • Quick edits to your newsletter: Edit any of your drafts in one click from the home page.
  • Quick view of partner campaigns: If you are part of Vertical Response's Partner Program and have affiliate sales through them, you can see a graph of your last few months right when you log in.
  • Newsletters are Socialized: For a while, Vertical Response can link your newsletters with your Twitter, Facebook and LinkedIn, so that people can easily socialize it.
  • Customer Service: Is always wonderful. I've used their service as a normal customer, and also as a "VIP" customer for a partner account. I get treated the same with both services: with respect and a swift fix of the problem (even if the problem is with my own eyes).
  • Third-Party vs Custom Solution: Thanks to open source programming, you can affordably custom build a website or e-newsletter solution for your business, without having to pay a license fee or any kind of fee to a business who built a similar service, but runs a business around it. If you do this (and again...hitting myself here), you probably won't get any customer support at all. You may get user forums that the developer of the free service you want to us may check in on and answer from time to time, but otherwise, you're on your own. I know there is a lot of free stuff out there for websites, but sometimes it's much better to pay for them. On the other hand, sometimes it ties your hands and you have limited freedom in areas you want to control.
  • Scheduling the e-newsletter: phpList has a scheduler for the future, just like Vertical Response does. But here's where the above bullet point also comes into play: the scheduler ran with our website, and our website has its own process for scheduling things. Without getting too technical, lets just say that it didn't work as planned. AND, they used the time in military format, so one could easily (or at least me) schedule a newsletter for 3am instead of the afternoon. Rrr. Unscheduling was also a problem. That seemed to have been a bug, or a really hard thing to figure out how to do. With Vertical Response, it's one click away - on the home page.
  • Merging Newsletter Lists: One of my major problems with Vertical Response was/is that you can have multiple lists, but if a person unsubscribes from one list, they unsubscribe from all. For instance. If you send out a weekly digest, and offer a daily dose, the person may tire of the daily dose, but want to keep the weekly. If they unsubscribe, they are gone from all. Even a member subscription that they pay for. Yup, you'd have to call Customer Service to get them to add that subscriber back to the lists that they sill liked. PhpList didn't seem to have this problem, which was another big reason for why I switched. We don't have a lot of unsubscribes, but it's just annoying.
  • Bounced emails: Vertical Response manages all of your bounces for you. You never see them in your inbox. After a while, you can even contact the good people in Customer Service and ask them to debounce everyone in case there were fluke bounces. Sadly, with phpList, all bounces came into my inbox, again, and again, and again. We might could have configured this to do something else, or go to a inbox that didn't go to my computer, but again, why go through the time in configuring that if Vertical Response just "takes care of it" from the get go.
  • Sending a newsletter in one click - buh-bye: Again...major assumption on my part that was so wrong. Depending on the size of your list, newsletters take a long time to send. Hours or days. In our case, hours. Days later, however, phpList would still try to put through bounces. A week later even. No no. If a newsletter doesn't reach someone on the date sent, we've moved on. We maybe could have configured this to not do that, but why? Vertical Response takes care of it. It sends in a timely manner. That's all you need to know.
  • Sending even if you close your computer: Once you press "send" on a Vertical Response newsletter, you can log off and call it a day (yeah right, you'll just jump into some other project). I think, and I could be wrong, with phpList, your computer needed to be connected to the internets until the status bar stopped sending. This could be a very...long....time.... I'd forgotten about this factor with phpList, and usually I finish up our newsletter production for our free weekly digest email down to the wire. One weekend, I finished it at a coffee shop, pressed send, and oops! Couldn't close the computer because it was still sending. But my family was driving into NYC to meet more family at a sports bar to watch OSU football, and we were running late. My hubby was literally stalking me on Main Street, trying to find which shop I was in, as I was being vague to buy time. When he found me, the newsletter was still sending, so I tethered my laptop to my iPhone while speed-walking to the car (aka, used the iPhone as modem to stay online), and off we drove to the highway (but read why rushing is a bad idea). Which is where we always drop service, so in fact, the entire list did not get sent to when my connection broke. Sigh.
  • Bigger company = more stuff: Vertical Response just rolled out a new feature: you can host your events with them, and even sell tickets. I have not investigated yet, but I point out so that you can see how a larger company that you pay for will offer you the good stuff, faster. Because you're paying them. ;)

Assumptions. NEVER ASSUME ANYTHING WITH THE INTERNET. I recently had a client want to switch their website from a custom built content management system into WordPress. There are many technical benefits to doing this, however, the client's reasoning behind it was: "Won't we get a better design if we move the site into WordPress?"

Oh dear. Oh dear oh dear oh dear. No. You won't. Yes, you could pick a pre-designed template, but if you have an existing website, chances are, it has an extensive navigation, and maybe some ecommerce or other special things. It would be a programming nightmare to make the switch because you assumed the flick of a WordPress switch would get you a new visual design. (ps: If your website started out as a blog on WordPress, and you wanted to switch templates, you literally could click-and-switch visual designs...but this was not the case).

No matter who you are, be very careful before you abandon a system that is working, but might bug you a little, and carefully evaluate every inch of what you will jump into. Don't be romantic about it, or think in theory. You may be in a great situation right now and not even realize it.

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An Entrepreneur's Lesson about Rushing: Face Plants, Oxygen Masks & Juggling Balls

If you know me, you know I tend to do things fast.  Not just because I’ve worked in PR for years (publicists are known to do things quickly, it’s more or less a job requirement)  but it’s more of a personal trait.  I walk fast, I like to believe I think fast on my feet, and since I could string together sentences I’ve had the ability to talk nearly as quickly as an auctioneer.  That said, like many entrepreneurs, the nature of our jobs and the many things we have to do in one day has definitely upped my “fast quotient”.  

Whenever I talk to small business owners the common things they mention they are trying to do include “find balance” and “slow down”.  Today I’m going to give you a few thoughts on the latter due to a recent personal experience.  I too have been saying repeatedly lately that I need to “slow down”.  In fact, just yesterday as I flew through my morning routine I was feeling especially rushed.   I shoved that thought to the back of my mind, took a deep breath and dove into my day.  Little did I remember, that when the universe wants to send us a message (in my case: SLOW DOWN) and we don’t listen, the universe won’t stop sending that lesson, they’ll deliver it in a louder and more powerful way until we listen.

My message was delivered at approximately 10:30 am yesterday, not on my doorstop but on the corner of 28th Street and 7th Avenue in New York City.  I was rushing, I was thinking of several “to do’s” at once while half speed walking/half running to a meeting, trying to decide the best way to get to Connecticut later in the day for a wedding, reflecting on how I had skipped breakfast and was now hungry, texting back an excited response about a press story that was now a “go”... I was in no way present or in the moment, I was in about 5 moments.  Then the universe stepped in. 

While speeding down the sidewalk I tripped over loose construction boards, caught a little bit of air and landed hand/face first on the cement.  It was quite a fall.  After assuring people who came to my aid and myself that I was fine, I dusted myself off and gave myself a once over.  Though a bit beaten up by the sidewalk, I appeared fine.  I was quite shaken, but at the end of the day, the worse injury was to my head which had absorbed part of my fall and within minutes had a cut and a major goose egg growing on it, not to mention the world’s worst headache.  Can you believe how lucky I was?  Oh the things that COULD have happened to me!  My taxi driver home recited a list of things that I avoided (head injury, missing eyes, stitches, falling into traffic – he was creative and quite excited about this topic) and his list really drove the point(s) home – I was lucky, not just because I escaped major injury but because I had finally received a message about rushing that sank in.

Many of us rush around all day – we say we “have” to, I know I thought I did.  We ask ourselves: “how will my clients/my businesses/my partners /my family be successful  and happy if I’m not doing as much as I can at once?”  We all know the feeling when we’re mentally or physically rushed, we also know that we stop paying attention to anything more than our to-do list.  It’s not that we aren’t stopping to smell the roses every once in awhile, we aren’t even slowing down on the walk to notice there are roses ….OR or planks of wood on the sidewalk that we’re about to trip over.

These things aren’t good for our business, body or soul!  

The moment I had my fall I heard the message loud and clear.  It was like I’d been tuning out a voice inside me that had been warning me of an incident like this.  With a slew of personal and professional to-do’s all coinciding on one weekend I had let go of even feeling grounded, I was just one rushed woman.  Sure on the professional side I was happily checking things off my list, but on the personal side I was not taking care of myself.  I was in need of slowing down physically and mentally.  I’m sure many of you have found or currently find yourself in a similar space.  The irony of it all is, while we think we’re helping those around us by rushing in these ways we aren’t helping them or ourselves as much as we could be if we were taking care of ourselves and working from our best and healthiest place.

Reflecting on this has reminded me of a few pieces of advice my mom and one of my closest friends have told me in the past,  that I’ve ignored from time to time as well.  You may have heard them, and I’m sure I’m paraphrasing them a little, but the lessons remain the same.  I encourage you to think about them and how they apply to your own life…

Put on your own oxygen mask before helping those around you put on theirs:  Anytime you fly, you hear this message over the intercom.  In case of an emergency, you FIRST put on your mask and then you take care of those around you – even before helping your own children!  Why do they say this?  Well you will be of no use to anyone if you’re passed out and not breathing on a flight.  In business and life you have to take the time (even if it’s a very small amount) in any situation to first make sure you are all right, healthy, calm and addressing your own needs before you take care of anyone else.  This does not mean you’re doing any less for your company or your clients, it just means you’re ensuring you are in tip top shape and operating at your highest level before operating on them, so to speak.  Would you want to go to a surgeon who was overtired or feeling stressed or distracted?  Of course not!  Speaking of doctors, my own father is one of the busiest docs I know, but he still makes time nearly EVERY DAY to meditate in the morning, and he works out several times a week. 

Even if this means waking up a little earlier, he takes care of Philip first.  Then he’s better to take care of all of his patients and all of us.  My sister Mira, an entrepreneur, writer and professor is very good at saying to me “no, I cannot do XYZ because I really need to get my SLEEP”.  They know that they cannot perform well if they aren’t taking care of themselves.  

If you keep giving, giving and giving without taking a little bit for yourself (even – especially if what you are taking is time) you will soon have nothing left to give to your company or yourself!

In life we are juggling several balls, some of them are rubber and can bounce back if we drop them, some of them are glass and if we drop them they will break (a little bit or a lot).  This second lesson is from my mother, who to me is my work/life guru.  She relayed this lesson to me while reading about it in a book.  Though I’m sure my version isn’t doing the original author justice, you get the point.  It’s one of my favorite life/work lessons yet one I often disregard.  In life we are always juggling, as entrepreneurs we are REALLY juggling a lot of balls.  As is the case with even the most experienced of jugglers, the more balls you add, the harder this feat becomes and without a doubt you will drop a ball from time to time.  The rubber balls you can drop, and though sure, they may fall out of your rotation for awhile, they bounce back and you can work them back into your juggling. These things are different things for different people, but I am learning that some professional to-do’s are actually rubber balls.  In life, the glass balls – the really important and fragile ones – are (and must) be limited to things like our health, our families, our personal well being.  If you drop one of these at the very least it will crack or get a dent.  At its worst, a ball could shatter.  Even if you put it back together with super glue, the faint signs of the ball dropping will always linger.  

My face’s up close and personal encounter with a New York City sidewalk was a reminder to me that I do not want to drop my glass ball named “health” anytime soon.  In rushing to a meeting I ended up actually missing part of the meeting.  But more than that, I narrowly missed hurting my head.  MY HEAD!  That’s an important piece of property!  So is your sanity, your family, your own health, your personal growth!  Those are glass balls – you must protect those above all rubber balls!

I’ll leave you with those two lessons for now, as I have to get ready to head off to Connecticut, for the wedding weekend I’m now a day late for, but better late (and with goose egg) than never!

Until next time, I urge you to:

Remember to listen to your mind and your body when it’s telling you to slow down, remember that rushing doesn’t always get you to the finish line faster or better and always keep your oxygen mask fastened and your glass balls in check!  
 

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