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Quit Should'veing on Yourself and Stop Stressing!

Last night I had the priviledge of attending Color & Confidence - a talk put together by Tin Shingle member Colette Ellis of InStep Consulting at the Carlisle Collection showroom in Manhattan. While I was bowled over by the gorgeous clothes and fabulous showroom setting, the messages that I took away from the event were really much more profound.

Colette is a trained stress management coach and motivational speaker who works with small businesses and entrepreneurs as well as with Fortune 500 companies to coach both individuals and organizations. So it's no wonder that the evening's discussion centered on stress - how it manifests itself and what we can do to tame the beast within!

In order to better manage our stress, we have to stop putting undue pressure on ourselves. We have to:

1. Stop apologizing. I personally have such a hard time with this. Being raised in the South, it's my natural tendency to apologize for everything - I'm sorry that I jumbled someone on the subway, oops I'm sorry that the refrigerator door was left ajar, oh I'm sorry that the copier ran out of paper while I was copying something. Seriously? Do these things REALLY matter? Nope. Life happens. Quit apologizing for it.

2. Stop focusing on those things that are out of our control. There are so many things that we hold on to that bug and frustrate us that we really have no control over whatsoever. So why do we continue to hold onto those things? Why do we let things that other people do stress us out? Just let go and focus on something that we can control.

3. Stop Should'veing on yourself (say it three times really fast and you'll get why we were all cracking up too!). We beat ourselves up for what we could have done but didn't. I should've done this, I should've done that. All that 'should'veing' just makes us feel guilty about what we haven't done which in turn causes more stress. So stop the shoulda, woulda coulda self-talk.

It's one thing to stop stressing and it's something else completely to de-stress! For me, nothing's a better destressor than a glass of wine, some retail therapy and a chance to meet and catch-up with fellow entrepreneurs.

Luckily that was onhand too!

Katrina Kelly and Organize NY Founder Juli Oliver enjoying the show

Occupy Our Minds: Financial Must-Reads

The most important tool we have to fight against entanglements in government or anywhere else is knowledge. While we at Tin Shingle are not publishing an official position on the Occupy Wall Street movement at the moment, we do appreciate their efforts in trying to fix a problem, or what may evolve as layers of problems.

One of the most important things to us is your financial empowerment, and involvement in your company. Yes, you run your own company, but do you...:

  • Have an eye on your books for bookkeeping? (we have a class for that)
  • Do you strategize with your accountant to save money on taxes or anticipate the future?
  • Do you have a retirement plan?
  • Do you save for your kid's colleges?
  • Do you deduct your childcare as an expense?
  • Do you deduct your house cleaning as an office expense if you work from home? But did you know that you can't if you write the check to "Cash" (aka, your house cleaner isn't reporting it on their end).


This may not be what the occupiers are chanting and carrying on their signs, but it's all rooted in the same place. You need to have a grasp on what is going on in your financial world, so that you can keep control of it. Then, you can start spotting when things don't add up.

Therefore, we are making a must-read list based on the resources we read - Sabina, Melissa and myself -  for you to form a plan, and stay on plan. Some of these you may already read, so you're already on the right track!

QUICK NEWSLETTERS
Daily Worth: I read this one (largly based on subject line!) A great, quick read. Easy to digest and do. Not scary at all. And a pretty design. ;)

Galia Gachon's Down to Earth Finance: I reads this one, and have always had on the todo list to take one of Galia's financial planning courses. Galia provides financial advice and planning directly, but you can get her for free in her newsletters where she zeros in on areas you can focus on now. She does offer live and teleclasses.

Forbes.com: Sabina reads newsletters for Forbes that cover women and entrepreneurs.

BOOKS
The Smart Women/Men/Couples Finish Rich series by David Bach. I read this one because Melissa gave me her own copy (which had notes in the margin!). Melissa says: "This book was so powerful for me that not only have I recommended it to friends, but I actually picked up a copy for the 'girls' who worked for me, bought them each a little tabbed folio to keep track of everything and had a real heart to heart with each of them about their financial well-being."
 

Personal Finance for Dummies: Melissa loves this one. She describes it as: "A basic overview (and all the lingo!) to get you started. Doesn't matter if you don't know what a stock is or how to value a portfolio, PFFD spells it out in laymen's terms. I first read this book about 10 years ago and filled in my 'goals' on the worksheets. It's really interesting to go back now and compare where I am to where I thought I'd be."

NEWSPAPERS
New York Times' Small Business section: Melissa loves this section for great headline news.

Wall Street Journal's Business section: I keep tabs on the movements of big (and little) business here. Often times, little headlines turn into front page news, and I was already aware, and familiar with some of the smaller details lost when the story gets bigger.

Wall Street Journal's Marketplace: This kept me sane at my day job. Each day the Wall Street Journal would get delivered to the office. Thanks to its early coverage of Google (and my involvement with SEO), I bought Google stock the day they went public. All two shares. ;) An enlightening source for new business ideas of your own. Usually does a great job covering digital developments at websites, and what retailers are doing online.

RADIO
Marketplace from American Public Media: I let go of the day (and try not to get stressed during frustrating economic news). They spotlight great stories, such as the blogger who blogged a sentence, and the Occupier who saw it online, made it into a poster, which then got into a picture online, which then the original blogger saw, and then there he was on Marketplace talking about it. Marketplace keeps me informed about economic news, so that when it becomes a big news story on the local news, it's not scary because I'd been informed about it for weeks and had already been processing the information.

What are your favorite financial reads? Please share with us in the Comments below!

Member Benefits Alert: PR Campaign Plan Templates Now Available

If you are an entrepreneur, you're wearing a lot of hats. One of those hats is running your PR Campaign Plan, and it can be overwhelming! When are you pitching what kind of lead; are you cold pitching; did you pitch that editor already and what did they say? To help streamline your efforts, we have created some useful templates for you that the PR pros use when tracking big campaigns. We made them available to you to ensure your PR communication is as professional as you'd want it to be if you'd hired out! We've supplied templates for tracking an entire campaign plan, press releases, media alerts, samples sheets, and more.

These templates are available to our Pro-PRENEUR members, so if you're a member, see the directions below on how to get to your templates. If you're not a member, click here to learn more about what else comes with membership, and why you need to join Tin Shingle today to help grow your business.

HOW TO ACCESS YOUR PR TEMPLATES:
If you are a member and are logged in, you will see a series of shortcut links on the right side of your screen. The PR Center ones look like this:

PR Center

Click on the link called "PR TEMPLATES" Or, click on your Member Account Center and scroll down to your PR Center tools.
 

How Tin Shingle Can Help Your SEO

Part of your SEO (search engine optimization) strategy should be how to use other websites to your advantage. You will want to approach other websites to link to your home page, as well as your interior pages. You will also, however, be a shining star on one of those websites. And it's those websites that may out rank your website for a specific term. If that's going to happen, you want to be sure you write your content in a way that will make your potential customer want to click on a link pointing to your website (hopefully there is one from the website that is ranking for you), and buy what you are selling.

We designed Tin Shingle to do just that for our small business #propreneur members. In addition to the editorial we create that in some cases features them, members are also able to create their own features on our website, literally, whenver they want. We've given our small business owners some SEO power, and many of them are using it to attract new clients and customers. Here is how they are doing it.

How do you know it's the right time to start your own business?

You've got a great idea and that start-up mentality, drive and passion but are you really ready to start your own business?!? How do you know when the time is right? We asked entreprenuers to share their thoughts about when it's the 'right time' to start your own business. There are some great tips and ideas to consider here - but the gist of what they've said? Quit thinking about it and DO IT already!

Kenneth Larson

Quite frankly, I find roughly 40% of my small business clients are straddling the fence on this issue, particularly start-ups. Many are working at a regular employed position while developing a business plan, market research and an approach to financing that will justify a hard to achieve loan. Others are starting their own enterprises slowly while continuing to work as 1099 contractors or temps. I suggest the need to be versatile in this area during these tough economic times.

Spencer Kendall

  1. When you have a clear visualization of specifically WHY you want to be in business for yourself;
  2. When you have someone who says "I'll buy that!" and they aren't friends or family;
  3. You have means to support your family (including healthcare) while you get started.

Notice that I didn't say, "have a written business plan" or "found financing." If you are really serious about being in business for yourself, you just have to do it. From there it is managing risks (both personal and in the business you choose).  If you really have the drive, you will run your business when you get home from work. If the idea is sustainable, you will get to a point where you can do your passion full time and pay yourself. If neither of these situations materializes, then you might have a hobby rather than a business. This is OK, as long as you realize it and treat it as such.

Vincent Vanderbent

When your gut feeling says it is, when you checked the daily planner for the right planetary alignment and it's pretty much all clear, when you feel you really have no other choice because the other option is driving you nuts...may I suggest reading a book if you are reluctant? I recently discovered (call me late to the ballgame) Finding your own North Star by Martha Beck and its sequel, Steering by Starlight. I guess it's never too late. Just started my own business (besides two other activities) this year myself.

Mike Van Horn

The right time to start your business is when:

  1. You have something to sell that your potential customers want, and you know how to reach them, and sell to them
  2. You can sell it to them to them at a profit
  3. You can deliver it to them in a way that keeps them happy.
  4. You can sell enough of it so that the profit will provide you a living

Anything else is a hobby or a charity.

Now some people say that you can't expect to make a profit immediately. And if you're well capitalized, you can afford to build up slowly over time. But you've got to see a clear--and short--path to profitable operation.  One of my rules is: Spend no overhead before its time. So don't spend a lot on infrastructure, or permits, or anything else, till you know you've got a profitable business. Spend your money on developing what you want to sell, and on marketing, so that you generate positive cash flow from the git go.  Everything besides this is fluff.

Kristi L. Jackson, MBA

You will feel it. When it makes you sick to your stomach to go into work and have to tell someone every time you need to go to the restroom. Planning is important- it is- but also is execution. Sometimes you will hear people say they are waiting for the right time to leave their job- there is never a right time. You could have saved up money, created a plan, leave your job, then poof- something goes wrong. I saved money, left my job, then my car completely broke down without warning- 75% of my saving gone to get a new one- go figure. You have to plan, then you NEED to take actions. Goals.Strategy. Action.

Martin Anderson

You'll just know. There is never a 'right' time and there is always a reason not to if you look hard enough. When it's time, it's time. Just Do It!

Candace N'Diaye

  1. After you've done the necessary research to ensure the viability in the current economic climate.
  2. After you've written both a business and marketing plan; this will allow you to see areas you need more info on.
  3. Once you've found something you're really passionate about. I'm a firm believer that it's difficult to sustain long-term business if it's not something you care about.
  4. Finally, once you've done everything else, go with your gut. You have to trust your intuition in deciding that this is the right decision for you. Just be sure you have the answers to the Who/What/Where/When/How as much as possible, anyway, before going forward with it. You really need to know what you don't know.

Paul Simister

I find that people start businesses for two reasons

  1. Need
  2. Desire

The need is driven by a need to earn an income which doesn't look as if it will come quickly from the job market. If you're in this position, then I'd say sooner rather than later as it will take some time and money to market your business, even when you are clear on the concept. One lesson I heard was that you shouldn't be trying to sit on the fence and think, "I might start a business" or "if the right job comes along, I'll take that." make your decision and commit to it.

Desire comes from people who a strong motivation to create something special because they've seen an opportunity which they believe can be lucrative or because they've come to accept that employment is no longer for them.  If you've got strong motivation, then look carefully at what stands in your way and if you can see a resolution to all the obstacles, it's probably time to get on with it. Opportunities can be fleeting and it would be sad to look back and think, "if only I'd..."  One the other hand if you're stuck in a job you don't like and want to get free of the burdens to be your own boss, you need to find the right opportunity and that can take time. You can be building up your resources - in terms of cash to invest in the business, relationships and skills needed to make the business a success.

Ultimately I think you have to listen to the voice in your head - and get the thoughts down on paper because they may conflict - and the feeling in your stomach.

Ben Sanami

I was at a local breakfast meeting for what was supposed to be a networking meeting for entrepreneurs but found out that no one there was an entrepreneur. All they talked about was "risk" and "I wouldn't do it because I don't have the motivation". For some people like myself, we really have no other choice but to start our own business. The place where I currently live there are no jobs so what am I to do to make a living? Starting a business is not as complex as one might imagine it being. Just have to go out and do it. There are plenty of opportunities out there.

Temi Koleowo

As a Business consultant I specialize in business start-ups. One of the most common factors I noticed with a lot of my clients is their dissatisfaction and restlessness with the norm and wanting to do more with their lives.  When you discover a deep passion for something, it is worth to stop and think of what you can make of that burning desire. It doesn't necessarily mean you have to quit your job but maybe time to dig deeper and find out how you can turn your passion into profit. Through research and evaluation of your strengths and weaknesses, you will hopefully come to a place of realization and fulfillment sooner than later.

PR Club Rule #62: Give Compliments

PR CLUB RULE #62: Give compliments and show media love without expecting anything in return.

Sabina PtacinIf I were to choose one rule that I’d want everyone to live by in terms of public relations, it would be remembering that it is a business of relationships.  That said, just like in love, there are “rules” and behaviors you can exhibit to make the relationship stronger and better for both sides.  That is where this rule comes into play – give compliments, send little gifts (when appropriate), share that you appreciated a media contact’s work, even – maybe even especially – when you don’t want anything. 

Here's how you do this artfully >

Click here to read the full article. You must be a #propreneur member to read the full article. Join today for full access.

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Featured Tin Shingle, Kathy Kramer

Kathy Kramer of invisibelt and the booty wrapKathy Kramer is a serial entrepreneur and a mom-inventor, designing stylish accessories that solve big problems. Kathy spent 15 years as a beauty and style editor in NYC, and knew what the market was ready for. She launched the invisibelt to great success, despite the skeptics in her life, and followed that launch with a partnership with Liz Lange for the invisibump, the invisible belt for pregnant women. Her latest launch is the Booty Wrap, a functional wrap with sleeves and zippered pockets to store your stash and cover your tush.

InvisiBelt InvisiBump BootyWrap

Get Yourself a Praise Page!

You've got a website - and an About Us page and a Products or Services page and a Press page and maybe a Shopping cart or a Blog, etc... And those are all great, but it's all you selling yourself. And maybe you're selling yourself short.

Consider adding a Praise page to your site that highlights testimonials from happy clients and customers. It's a great way to add credibility to your product or service and happy customers are usually more than happy to tell others. The key is to get their testimonial.

The secret to that is simple. Just ask.

Make it a habit to send just one quick email every week to a current or former happy customer or client asking for them to give you some feedback on how your product or service worked for them. Even if only 10% respond, you'll have five new testimonials each year to include up on your website, in your literature, etc... And you'll have had a reason to be in front of more than 50 customers a year reminding them of what a great job you've done or great product that you've delivered for them in the past.

Worried that you don't know what to say or how to ask?!? Click here for a great tip and template that you can modify to suit your own purposes

Steve Jobs: Tin Shingles thank you, and we will miss you

Steve Jobs commencement speech at StanfordTonight the news broke into my new schedule of trying to watch a sitcom in the evenings after a good day of work. Steve Jobs really did die, and that wasn't supposed to really happen. After the show ended, we flipped around to news networks that were memorializing Steve Jobs. As I couch potatoed , I chided myself for not getting on the computer - onto my MacBook Pro - to crank out some more Tin Shingle type work. Sometimes, when I shut work off in my mind, I won't open the computer until the morning, or bring it to bed. Too much room for distraction and deep surfing and brain sucking. I said "What would Steve Jobs do? He wouldn't stop!" But I don't know that, and I had just heard him quoted in his Stanford commencement speech that one must trust in something, so I trusted my decision to rest.

When I retired to bed, I was in the mood to read tech articles on Mashable or SEOMoz or something, from my iPhone (I allow the iPhone, but not the laptop). It occurred to me to pay homage to Steve Jobs on my Twitter. Then I read some other homages. Then I realized our company, Tin Shingle, home to and advocate for all entrepreneurs, needed to make a statement. But I had that earlier problem where I'd vowed to not open my computer for the night.

Enter the beginning of our homage: I can blog from my iPhone. Even though the experience is a little clunky because the WYSIWYG isn't displaying so I have to type in code view and create my own line breaks, Steve Jobs enabled this flexibility.

Thank you Steve Jobs for (and these are only a few of the many life changing things you've done):

  • Changing the world's behavior and mentality with more than a handful of products. Yet, there were many, many more of your ideas and hard work that did not work and failed in public. And your beat went on.
  • Trusting yourself, and having enough conviction to keep going even when others failed doing the same thing.
  • Being so quotable, and saying out loud what many of us say to ourselves silently every day. But when you say it, it's believable and credible. We can speak our own secret fears with "Steve Jobs said..." and it becomes truth.
  • For (re)inventing things from technologies or arts that already existed. Like having a hand drawn font programmed into a computer, or even remastering a touch screen phone, making it into a computer/magic wand, and making it so easy, a child could do it.
  • For enabling my 16 month year old daughter's eyes to light up as she flicks through pictures of herself or daddy, while listening to her favorite music, then googling this: "Sssrdddseefzs", and finally Voice Dialing someone, all within 2 minutes (note to Apple: can you pleeeeease unlock the mandatory Voice Control thing?)
  • For being a beacon of hope for all of us, especially entrepreneurs who think we're onto something great.
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Featured Member Tin Shingle, Nitika Chopra

Nitika ChopraNitika Chopra is the passionate, colorful and inspirational voice behind www.YourBellaLife.com, the online lifestyle magazine she founded in 2009. Nitika believes that love and happiness are possible in every moment, and she has dedicated her life to helping others embrace this mindset. With “Your Bella Life,” Nitika’s dream of empowering women to find affirmation in every moment is coming true. Nitika is a certified life coach, a go-to resource for young women around the globe, and a motivational lifestyle guru to her 15,000 monthly readers and fans.

Visit www.YourBellaLife.com to add color to your life.

To be a featured member, join today and schedule your feature.

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