Melissa is a dot connector. She has the uncanny ability to evaluate a business, product or service and connect the dots to see what might be holding a company back and/or what the future could hold.
Melissa spent 12 years at Madison Avenue advertising agencies advising Fortune 500 Pharmaceutical and Medical Device clients on their business, marketing and advertising strategies. She launched multiple brands including three that hit the Billion dollar mark (ever heard of that famous little blue pill?). She's helped clients identify new markets, build solid branding and positioning platforms, and has conducted more market research than you can shake a stick at!
Now you can find Melissa at the head of her own venture, The Matchstick Group, a marketing strategy and communications agency that specializes in medical device space.