If you've been working in the public relations industry or are a DIY-er in the PR world who has been doing it long enough, you know that one key landing press (other than straight pitches focused on a particular good/service/expert) is piggybacking onto hot topics that the media is already excited about and covering regularly. Why? Quite simply because these issues or trends are
The act of pitching, from creating a "perfect pitch" to landing a placement because of said pitch, is a business art form that even the best publicists work regularly at improving upon. Whether you're a PR pro or a small business owner just dipping your toes into the world of DIY public relations, there is always room for improvement.
*Co-founder & Chief Excitement Office of Tin Shingle Sabina is also the co-founder of Red Branch PR. Here, she & some fellow publicists share tips for small biz owners everywhere...A list they've been wanting to share for quite some time now...
It may be hard to believe, but 2012 is upon us. That means if you haven’t already, you should be getting together your DIY PR campaign plans, including your monthly outreach strategy. A DIY PR campaign plan is a "do it yourself public relations campaign plan".
Stop me if you’ve heard this one before: