Publicity

If you've been working in the public relations industry or are a DIY-er in the PR world who has been doing it long enough, you know that one key landing press (other than straight pitches focused on a particular good/service/expert) is piggybacking onto hot topics that the media is already excited about and covering regularly.  Why?  Quite simply because these issues or trends are

The act of pitching, from creating a "perfect pitch" to landing a placement because of said pitch, is a business art form that even the best publicists work regularly at improving upon.  Whether you're a PR pro or a small business owner just dipping your toes into the world of DIY public relations, there is always room for improvement.

If you know Tin Shingle, you know that finding ways for you to master and get the most out of your DIY PR campaign is our thing!  From the education end of it to the press-connecting end, we work it.  From classes to PR Leads, personal introductions to hunting down the contacts

*Co-founder & Chief Excitement Office of Tin Shingle Sabina is also the co-founder of Red Branch PR.  Here, she & some fellow publicists share tips for small biz owners everywhere...A list they've been wanting to share for quite some time now...
 

It may be hard to believe, but 2012 is upon us. That means if you haven’t already, you should be getting together your DIY PR campaign plans, including your monthly outreach strategy. A DIY PR campaign plan is a "do it yourself public relations campaign plan".

Stop me if you’ve heard this one before: