Publicity

Hello from snowy Brooklyn!

One of the best ways to learn how to do something better, faster and more strategically is by asking a pro, and that's exactly what we did for you over at Tin Shingle this week.  Not only did we ask a handful of PR rock stars how to do things better, we asked them what they wish they'd known about doing PR before they spent years honing their skills and

To know us is to know we don't just believe that successful business owners know that building buzz is a mandatory part of success, but it's also important to make sure different types of stories are circulating about your business.  What do we mean by that?  Well, beyond features about your product and service specifically, you also want other stories cycli

Let's face it: pitching magazines is hard.  Knowing the right way to follow up (or when not to) can be baffling.  True story.  In every business owner's quest to land magazine press sitautions arise that leave them wondering, "What's th

• Have you ever wished someone could look at your pitch and weigh in on it?
   
• Have a subject line you want to test?
   
• Wondering if the image you’re using in your pitch is a good one?
   

This morning I was deep into my morning prep routine of checking emails and looking over our newsletter content plans for the day, when an email popped into my Inbox.  It stood out so much (for the wrong reasons) that we decided to pull one of the articles going live

This year has definitely been full of media changes and shake-ups.  The much celebrated Katie Couric and Bethenny shows were canceled.  Chelsea Handler announced her departure (coming in August) from the E!

Do you know why I love editorial calendars (or "ed cals" for short)? Because they are super powerful tools in your company's PR tool belt!