PR CLUB RULE #62: Give compliments and show media love without expecting anything in return.
I often find that a few small tweaks in a company's do-it-yourself PR campaign can make a world of difference. A change in follow-up strategy or pitch copy can mean the difference between a reply or placement from your target outlet and radio silence.
When giving PR tips we often talk about best practice ways to get you or your brand into the press. As with any skill, there are definite do's when working with the media.