Sabina Hitchen's blog


What to Pitch the Press in December: The Long & The Short of It...

All I want for a nap, and some winter weather, and for YOU to have the confidence and know-how to pitch the press some killer stories, the type of stories they're actually looking to cover.  That means that we have to talk timing and ideas, and the good news for you is that is exactly what we'll be doing in this month's edition of What to Pitch, a series exclusive to!

Short Lead: Timing & Ideas:

What to Pitch the Press for November: Ho, Ho, Ho & Beyond

"All I want for Christmas is YOU", says Mariah Carey, but all we want for Christmas at Tin Shingle is for you to be fully prepared for your holiday buzz building, and that means starting to pitch storeis for short lead (TV, online, newspaper) gift guides and tip segments in NOVEMBER!  But that's not all! What are some other story angles you can hit out of the park this month?  Read on!

Holiday Stories:

Cross Promotional Sales Ideas for Holiday and Beyond!

Collaboration is a beautiful thing in business for a multitude of reasons, and during November as the country and your company prepare for the holidays, it can be your ticket to more visibility, fresh ideas, new customers and a bit of weight off your shoulders.  In the spirit of collaboration and working together with other entrepreneurs (something we’re big proponents of here at Tin Shingle) we’ve complied a list of strategic suggestions for you to consider adding to your sales and marketing plans this holiday season.

Does Your Brand's Digital Trail Hit a Dead End

I was recently speaking at the Fashion Institute of Technology here in New York City about all things entrepreneurship, buzz building and public relations and one of the tips I gave this class of future entrepreneurs was born from an actual experience I had earlier that week.  The tip is important, the way it impacts your business is mighty and fixing it can begin this weekend, so let's dive in!

What to Hashtag this September

If you're a regular over here at Tin Shingle you know that every month we run a "What to Pitch" column that highlights the stories you can and should be incorporating into your pitches to the press or your blog. These stories are timely, are relevant and seasonal and are sure to get the attention of the media or your blog readers and social media followers.

What to Pitch the Press in September: From Fall to Fashion

I'd love to tell you I'm feeling the end-of-summer blues right now but I'd be lying. I actually love this time of year, not only because it heralds in the start of fall, but because so many members of the press and so many business owners begin to kick it up a notch around this time of year.  Not only does back-to-school mean increased freedom for entrepreneurs who are also parents, but the press calendar is packed with hot topics, from fall fashion (Fashion Week fever has already hit NYC) to football anything and everything related to this new season.


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