Return on Relationship Chat with Ted Rubin: Relationships ARE the New Currency


I "met" Ted Rubin on Twitter long before I met him in person when we were both speaking at Tory Johnson's Spark & Hustle Tour in New York City.  Since them I've become a fan of his social media expertise, tweets and posts.  What I like the most is that Ted knows that the key to business success is relationships: authentic, sincere relationships.  Too often these days I see small business owners trying to rush to the finish line or to the next deal and focus too much on numbers as goals (dollars, page views, Twitter followers) instead of focusing on the relationships that will get them to those very numbers they want so badly.  Ted's whole theory is something he calls Return on Relationship™ (#RonR via Twitter).  Today he posted a story about it on Facebook and I had to share.  Give it a quick read and think of it as you make your way through the week! 

PS - Get more Ted-isms by following him on Twitter here.

I was with a senior marketing executive from a major retailer recently and we got into an hour long conversation about Return on Relationship™, my philosophy, and what it means to me. He was incredibly interested personally and for his company, is a very thoughtful person and was interested in digging down to what my mission is… or better yet, what I want most to accomplish with respect to ROR (#RonR). What it seems to come down to, after discussing, riffing on the topic, and a bit of introspection, was helping others without expectations of what you get directly from that person in return. And how that plays into the old adage… “what goes around, comes around.” We then had an inspirational discussion of what that means to us personally and can mean for brands with consumers.

Short and simple: if you are only focused on the money, you risk completely overlooking the people. Don’t make that mistake! If you don’t know who your people are, you might as well toss your marketing and prospecting money down the drain.

Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR.