Branding

I love it.

Photo credit: R. E. Photography
Graphic Treatment: StudioPixelated

Pinterest has been taking the social media world by storm the last few months. But, what is Pinterest? Why is it so popular? And what do you need to know about it as a business owner and entrepreneur?

You've cooked up all sorts of offerings to your clients and customers, but have you told them about it? And if you did, did you remind them about it? Although your business is one of the most important aspects to you in your life, it's not that important in the minds of your clients or customers.

A good headshot is extremely important to your small business: it says a lot about the entrepreneur(s) behind the brand, is often the first chance the media you're pitching will have a change to see what you look like (often when they're deciding to use you as an expert) and it's also the first chance potential customers will get to see who you are.