WOW. JCPenney Ad "It's No Secret" Softens the Crazy


I love it.

In the drama that was JC Penney has just come out in a new TV ad asking for a second chance (we first spotted it on Ad Age). The retail brand just launched a new TV ad owning up to the fact that they changed from their core customers, and asks for them to come back.

The tone of the ad is calm and soft. The images include nostalgic pictures of older JC Penney stores. The brand portrayed in the ad is not a new flashy Something-mista, no dance numbers, no songs, no flashy graphics. It a portrayal of who their customers were - women living everyday lives.

I like it. What do you think?