Pinterest has been taking the social media world by storm the last few months. But, what is Pinterest? Why is it so popular? And what do you need to know about it as a business owner and entrepreneur?
First, what Pinterest is.
Pinterest is virtual bulletin board that allows users to find and share images, links, and text they like with the world. Users can create multiple boards based on their interests (places you like, neat and quirky finds, clothes, shoes, jewelry, the sky’s the limit) and when they find an image, link, etc… that they like, they use the downloadable Pinterest bookmarklet and ‘pin it’ to the appropriate board to organize it. It’s kind of like a StumbleUpon for images, or Stylehive for style ideas.
Followers can then comment on your pins or re-pin them on their boards. And because as you pin things to your board, they also get pinned to the Pinterest home page, it allows you to build an audience of followers beyond your traditional circle of ‘friends’.
Here's a snapshot of the Pinterest home page when it shows recent photos pinned by different people:
Why you should care about Pinterest right now.
One of the reasons why Pinterest is so intriguing is that it’s now driving more traffic to websites than LinkedIn, Google+ and YouTube combined. And that’s interested traffic that tends to buy the items that they’ve seen pinned to the wall. According to an MSNBC.com interview with Sarah Conley, social media manager at ideeli.com, they’ve seen a five-fold increase in sales from the referral site.
We collected some must-read links from media outlets such as Mashable and PR Daily. Read those for more business news about Pinterest.
Why Pinterest is suddenly as popular other social media sites
Why is Pinterest gaining in popularity when other sites like Facebook are suffering from fatigue? Huffington Post writer, Bianca Bosker suggests in her article, The Secret to Pinterest’s Success: We’re Sick of Each Other, that it could be because Pinterest isn’t just another way to proclaim your greatness to the world. It’s less about ‘look what I just did’ and more about ‘I just found something cool that someone else created’. It’s more a beautiful, aesthetically pleasing version of your vision of the world.
What should businesses know about Pinterest?
Well, if you have a product-based business with an online presence, you should think about joining in. Create a board or two and pin some of your gorgeous (note they need to be pretty!) product shots. And just as with any social media tool, it’s about conversation and forging connections with others. See how five small businesses are using Pinterest in their business strategy. So start following some ‘pinners’ who have similar interests. Need an idea of who to start following? Start with us!