PR CLUB RULE #62: Give compliments and show media love without expecting anything in return.

I often find that a few small tweaks in a company's do-it-yourself PR campaign can make a world of difference.  A change in follow-up strategy or pitch copy can mean the difference between a reply or placement from your target outlet and radio silence.

* Author's note:  Ten minutes was my estimate as to how long it will take to read this article....You might even give better tweet in LESS time if you're a speedy reader!  Exciting!

Every Monday we share music to get entrepreneurs near and far started on the right foot, selections carefully chosen by our weekly guest "DJ's" who have ranged from editors from Wall Street Journal and Huffington Post to, well, real life DJ's.  This regular blog series has even been cited in the Wall Street Journal!

When giving PR tips we often talk about best practice ways to get you or your brand into the press.  As with any skill, there are definite do's when working with the media.