Sabina Hitchen's blog

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Black Friday, Cyber Monday & Your PR and Marketing Campaign, Must-Knows for Big Sales

It’s no secret that the retail world has been dealing with a lot these days.  Whether you’re a “big box” retailer or a small business, whether you're selling online or via a brick & mortar store, you’ve no doubt felt the blow of the depressed ec

Headshots: How They Impact Your PR & Sales, A Quick Reminder!

A good headshot is extremely important to your small business: it says a lot about the entrepreneur(s) behind the brand, is often the first chance the media you're pitching will have a change to see what you look like (often when they're deciding to use you as an expert) and it's also the first chance potential customers will get to see who you are.

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