Sabina Hitchen's blog


Sharing Email Lists for Greater Reach

With holidays around the corner, it's time to work on actively engaging your database and email lists and being sure they are as large as possible for your holiday promotions you will be sending!

Sure some people swap email lists secretly, but I often find this dishonest - and at times you could be infringing on someone's email privacy rights! 

Instead of secretly adding people to your email list when you aren't even sure they want to be there in the first place ( how will that ever benefit you?)  here are some other suggestions:

* Find a like minded brand or product and find a way to cross-promote, whether this be by offering their database something a discount or product/service that would truly resonate with their email list, or by sharing a tip that they can send to their email list as it will benefit them

* Offer something equally beneficial to the person whose list you will be sharing

* Share an event or online/teleseminar program in which you can promote on both of your lists, and invite people to your website to sign up as well

* Support a charity or non-profit through your sales and ask them to promote you via banner ad or email promotion to drive people to your site

For instance, if you have a greato organic body products line, perhaps you can create a special holiday gift package with another brand and promote the package over both of your websites.

If you are an expert in organizing home spaces, offer to speak for free at a yoga studio or women's group, and ask them to promote you and your site via their database - you will not only get more email subscribers to your site via the promo email, but also from your in person speaking.

Remember - never attend an event, trade show, or networking group without something you can take and save email addresses on - even a printed hand out will work!

For more on database growth, stay tuned!

Get Over the Today Show Already!

So, I know you don't want to hear it, but you're going to have to......are you ready?

Get over getting on the Today Show!

While you're at it Get Over Oprah!

Sure we all want to tell our story on those programs, goodness knows I want my clients on all the time as well - it can change your brand!  I'm not saying that these outlets aren't important to pitch, but often I find that businesses or experts spend so much time pitching ( and often pestering) these major outlets they forget about the rest of the influential media outlets out there! 

Here's some advice on how to ween yourself off of pitching only the "Holy Trinity of TV" (Oprah, Today Show, and The View):

* Go to and look at her upcoming shows - it's free and it's online!  See if you are a good fit for any.  If you are  CORE member you can simply email us a segment you are interested in and we will pitch you directly to the producers.  If you aren't, mail or email your pitch to the show and after a week follow up.  After your follow up log it and let it go....

* Look at other shows' upcoming segments - at Red Branch PR we regularly call the producers to check in, but we often also go online to see what programs they have coming up.  Shows that do this include:  Martha Stewart, Rachael Ray, Tyra Banks, Ellen, & more!

* Now make a list of the multiple other shows you can reach people on:  Good Morning America, CBS This Morning, Mike & Juliet,  Tyra, Bonnie Hunt, Ellen, LOCAL NEWS, Good Day New York/Chicago/Dallas, etc.....PHEW the TV list alone is countless!

* Glance at your online and magazine pitch lists - are you caught up here?

* Now WATCH the programs ( via DVR and online options) to see what they cover and how they cover it - check over all of your pitches to be sure they share the same tone as the shows you are pitching.

* Plan ahead:  TV is a short lead so think about the next few months and how you can spin your story into an upcoming show - or pitch a segment they may need.  And remember that even though a segment is short lead, holidays, sweeps weeks, and big news events will be planned at least a month in advance!

* Think positively and believe in yourself, believe you will get your Oprah /Today/ Daily Candy moment, but don't wait around for them to change your business!  Just like your mother told you not to wait around pining for that guy in high school to call you back and ask you to prom - the one who never did ( you're missing out on other guys sweetie!)  - you should apply the same philosophy to pitching your major TV outlets! 

Don't let another great (TV) date pass you by while you're waiting for that call!

Another Reason Why Sabina Loves Peter Shankman & HARO

So, I'm sure if you're one of the few entrepreneurs who doesn't religiously read the daily HARO emails, you will be by the time this blog post is completed.  Beyond getting our daily doses about what is up with Peter and his two cats, you get amazing leads from reporters and producers from all areas and outlets nationwide. 

Women on the Campaign Trail and what it means for your media campaign

The women of the campaign trail: Sarah Palin, Michelle Obama, Jill Biden, Hillary Clinton all have more serious things on their mind than their wardrobes, and all four of them would prefer that their personal lives remain personal.  Unfortunately the media feels otherwise, and if you would like to find yourself or your product in the media spotlight along with these White House hopefuls, you


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