Sabina Hitchen's blog

If you know Tin Shingle, you know that finding ways for you to master and get the most out of your DIY PR campaign is our thing!  From the education end of it to the press-connecting end, we work it.  From classes to PR Leads, personal introductions to hunting down the contacts

*Co-founder & Chief Excitement Office of Tin Shingle Sabina is also the co-founder of Red Branch PR.  Here, she & some fellow publicists share tips for small biz owners everywhere...A list they've been wanting to share for quite some time now...
 

Twitter.  No matter how much you may want to avoid dipping your  toe - or whole leg - into it,  it’s not going anywhere anytime soon.  On top of that, it’s where many of your customers, competitors and press contacts are getting their news, communicating with each other, learning about products, services and events and simply hanging out.  I

"Do you love well? Do you lead by example? Do you do quality – even exceptional -- work? Can you reach for compassion in a tense situation? Are you open to learning? Are you open, period? Each day, something. Burrow into the nuance. In 2012, look beyond driven and accomplished and think versatile and kind."

It may be hard to believe, but 2012 is upon us. That means if you haven’t already, you should be getting together your DIY PR campaign plans, including your monthly outreach strategy. A DIY PR campaign plan is a "do it yourself public relations campaign plan".

Stop me if you’ve heard this one before: