One of my favorite advertising slogans is a lesson that's true, yet hard for a lot of us to accept, especially when it comes to our PR campaigns: "the best things come to those who wait."
The truth is, as much as we want to believe that we'll start pitching and be on the cover of People, Glamour, Inc. [Insert Your Own Dream Outlet Here], most successful and impactful public relations campaigns can take months to kick into high gear. At the end of the day, public relations is a marathon not a sprint. Ask any publicist and they'll not only tell you just that, they'll tell you why that is the case. Not only does a marathon mean that results won't just happen over night, but it also means that they happen after consistent work, not just sporadic bursts of attention to your DIY PR campaign.
In fact, you did ask us & we DID ask a publicist and she has the scoop on just how long it will take for your DIY PR campaign to kick into high gear! Get the dish from PR rockstar Jamie Werner of Moderne Press HERE!