If you've been working in the public relations industry or are a DIY-er in the PR world who has been doing it long enough, you know that one key landing press (other than straight pitches focused on a particular good/service/expert) is piggybacking onto hot topics that the media is already excited about and covering regularly. Why? Quite simply because these issues or trends are
When starting your new business venture, you have tons of great ideas - new ways of doing business, cool new products, fantastic and much needed new services. But after you start your business venture and you're off and running, are you still approaching your business with the same creative mind?
Pinterest has been taking the social media world by storm the last few months. But, what is Pinterest? Why is it so popular? And what do you need to know about it as a business owner and entrepreneur?
You've cooked up all sorts of offerings to your clients and customers, but have you told them about it? And if you did, did you remind them about it? Although your business is one of the most important aspects to you in your life, it's not that important in the minds of your clients or customers.
Twitter. No matter how much you may want to avoid dipping your toe - or whole leg - into it, it’s not going anywhere anytime soon. On top of that, it’s where many of your customers, competitors and press contacts are getting their news, communicating with each other, learning about products, services and events and simply hanging out. I
Stop me if you’ve heard this one before: