COUPON: Is the 'Deal of the Day' Dead?

Last week I started doing the unthinkable. I clicked ‘Unsubscribe’ from Groupon. And from Living Social. And from Gilt Groupe. And from Bloomspot. And from BuyWithMe. And from JDeal (yup, there are Kosher deals to be had)! And there are others that I’ve relegated to ‘Trash’ status automatically without even bothering to Unsubscribe.

Two Publicists, Two Insider PR Tips, Loads of Future Press as a Result!

I often find that a few small tweaks in a company's do-it-yourself PR campaign can make a world of difference.  A change in follow-up strategy or pitch copy can mean the difference between a reply or placement from your target outlet and radio silence.


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