Strategy

You've got a website - and an About Us page and a Products or Services page and a Press page and maybe a Shopping cart or a Blog, etc... And those are all great, but it's all you selling yourself. And maybe you're selling yourself short.

Last week I started doing the unthinkable. I clicked ‘Unsubscribe’ from Groupon. And from Living Social. And from Gilt Groupe. And from Bloomspot. And from BuyWithMe. And from JDeal (yup, there are Kosher deals to be had)! And there are others that I’ve relegated to ‘Trash’ status automatically without even bothering to Unsubscribe.

I often find that a few small tweaks in a company's do-it-yourself PR campaign can make a world of difference.  A change in follow-up strategy or pitch copy can mean the difference between a reply or placement from your target outlet and radio silence.

When giving PR tips we often talk about best practice ways to get you or your brand into the press.  As with any skill, there are definite do's when working with the media.

If you can start your business, come up with a great offering and find a group of customers who will buy what you’re selling – you’re doing great. You’re an entrepreneur. You’re your own boss. Congratulations!