Sabina Hitchen's blog

(Pictured: Alexa Mcinerney in The Body Book by Cameron Diaz)

I can't tell you how many times I've heard business owners say that by the time they get to (more like "make it to") November they're more focused on sales and end-of-year tasks than their public relations and buzz building.  Does the PR worl

Ah, Instagram. It's still a rather new frontier for most small business owners and experts.  Whether you're a newbie or were an early adopter you're still probably focused on growing both our engagement and following as more of both of them means more buzz, visibility and potential sales for your brand.

There are few things I love more during the Halloween season than pets in costume.  That said, one thing that trumps even the most ridiculous pug-in-a-potato photo is a good social media-based promotion that leads to higher engagement and perhaps even new followers and customers.  The awesome thing about social media promos is that they can often be run for free, an

Nearly once a day, whether it be for a morning boost or an afternoon pick me up, I walk over to my favorite local coffee shop, Crema

There are only 48 days left until the official holiday shopping seasons kicks off with Black Friday, Small Biz Saturday and Cyber Monday - three of the most powerful revenue generating days of the year for small business owners. 

I recently had a chat with a friend who is also an entrepreneur, and much of our conversation was centered around the ways we each used video within our own bu

It's the most wonderful time of the year!  Yes, I know it's not time for Christmas carols yet (tell that to some of the big box stores who are already promoting it...) but Fall truly is my favorite time of year and the start of October means that Fall is in full swing and so are several new angles and hot topics you can use to build buzz for your business.