Sabina Hitchen's blog


Four Hot Topics You Should Be Pitching Around Right Now to Get Press

If you've been working in the public relations industry or are a DIY-er in the PR world who has been doing it long enough, you know that one key landing press (other than straight pitches focused on a particular good/service/expert) is piggybacking onto hot topics that the media is already excited about and covering regularly.  Why?  Quite simply because these issues or trends are

How NOT to Answer a HARO Query

As someone who has spent many years in the world of public relations, I'm usually on the query-answering side of any PR lead email chains, pitching clients our my own brands to the press.  However, since Katie and I started Tin Shingle and even more specifically, editorial sections of the site including the blog, we find ourselves on the other end of the "queryi


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