Sabina Hitchen's blog

I have a new business crush: it's on rejection.  Okay maybe I'm not in love with being rejected, but I'm learning to love the process of asking for things that I've never really asked for before, or that I haven't asked for firmly or strongly enough.  Why didn't I ask (or ask hard) before?  Well no matter what surface level excuse I gave

When I first became an entrepreneur my father game me a sheet out of his desk calendar that read "Learn to say “no.” It will be of more use to you than to be able to read Latin." - (Charles H.

If you’d told me a little over a year and a half ago that I’d be planning a wedding in August of 2013 I’d have "side-eyed" you and proclaimed you were crazy.  At the time I was only married to my job, and quite happily so.  That said, a rainy night, a last minute client cancellation and a charming stranger all crossed my path eighteen mon

Visuals are one of the most powerful tools you need to incorporate into nearly ever facet of your content creation, public relations, marketing, social media - even retail -  efforts as a small business owner or entrepreneur.  Whether you're a product, service

One perk of owning a PR ageny for years and now being a co-founder at Tin Shingle is that I'm connected to some wonderful producers, editors and media magic-makers who have worked regularly with me for years, and do now via the Tin Shingle world. 

Unless you've been living without television, newspaper, Internet or water cooler gossip you're in-the-know about all things "Royal Baby".  You also probably know that as we speak Kate Middleton is in labor, and soon the chosen one will arrive.  In the world of media and public relations this means that nearly every news network, blog and televisio

Well hello there! 

Ah the editor preview/editor meet and greet events.  Often these can propel your brand's success to the next level and publicists use this technique often when introducing clients' products to the press.  Pitching your products via email or ph