Submitted by Sabina Hitchen on | 0 Comments
Well hello there!
It's Sabina, your friendly co-founder of Tin Shingle! Seeing as it's nearly 95 degrees here in NYC, I thought I'd cool it down a little by talking winter holidays. Specifically, I'd like to give you some facts and tips you'll want to read carefully and digest if you want your products, service or tips based on your expertise to land in any of the long lead magazine's holiday issues. If you do not want those things to happen allow me to virtually grab your shoulders and shake you. There we go.
Now that we've all come to our senses and acknowledge that these issues can be business changers, bring new customers and eyes to your company and website and create biggers numbers in terms of sales and followers than ever before, it's time to get down to the straight talk. Below you'll find a quick summary about what's going on in the world of holiday issues right now, and some bulleted info on what you can do to be sure you're included in it!
If you're reading this in real time it's summer, which if you're well versed in public relations means sure, some things are slow (television shows go on hiatus from filming, the news cycle slows) but other things are kicking into high gear, and one of the most important ones in the "high gear" category" is the long lead magazine. A long lead magazine, aka "a monthly", is a magazine that comes out once a month. Think: InStyle, Redbook, Maxim, Shape, Good Housekeeping, Real Simple, O Magazine, etc. Because they are a long lead they work on a three to six month lead time. For holiday issues (big time content, big time stories) they really rely on that lead time. That's because there is a LOT for them to do (pick out gift guide categories, pull products, pick out themes for tips, etc.) What does all of this mean for you? If you aren't already, you should be pitching magazines right now!
Need more help? Read my Eight Tips To Succsessfully Pitch Holiday Magazine Issues.
AND...
Be sure to listen to our holiday issue focused #PRTuneUps!
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#PRTuneUp: Preparing for Holiday Pitching: What You Need to do in the Summer to Prepare! |
