Sabina Hitchen's blog

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What are YOUR Burning PR Questions? Here are some suggestions, do you know the answers?

When I'm working away in the Tin Shingle Universe, one of my favorite parts of the week is hosting a "Tune Up" class.  I get to hang with a "virtual studio audience" (as I like to call them) filled with entrepreneurs and small business owners from all over the country, and we talk about the strategies they must know in or

#SmallBizSnacks: 4th of July BBQ & Party Must Eats & Drinks!

Fourth of July is always one of my favorite times of year.  First of all, it's my birthday - oh yes I've always been a bit of a firecracker - which means I am basically guaranteed to be near those I love.  Secondly, who doesn't love a summer party? Warm weather, water is often nearby and the summer party food and drink spreads are always my favorites!  My passion for the holiday ramps up even more when I can party patriotically with delicious snacks and sips that fall into the #SmallBizSnacks category, AKA snacks created by genius entrepreneurs!

Pinterest Power: Promoting Products & Getting New Customers via These Pinterest Musts

I'll admit it: I do nearly all my #SmallBizStyle shopping online, and a large majority of it is influenced and inspired by two things: blogs and Pinterest.  Now discussions on online conversion rates (in terms of blog reviews leading to online purchases) is no new concept, but my own realization a few months

Monday Motivation Mix: Our own Community Concierge June Eding, "The Renegade Cupcake" with your Monday Playlist

June Eding is not only our Tin Shingle Community Concierge, she's also known as The Renegade Cupcake, a pro who makes words and images as irresistible as the most delicious guilty-pleasure pastries with her magic recipe which inclu

#SmallBizSnacks: Hudson Henry Baking Company Turns Sabina into "One of Those People Who Like Granola"

Until this past week I wouldn't have had much to say had you asked me what I thought about granola.  In fact, I didn't think much about it at all.  But with the arrival of a couple new granola companies to the Tin Shingle community I found myself on the

Cross Promotion: Why Your Small Business Should Consider it & A Few Ideas to Get You Going

I recently popped into one of my favorite boutiques in Brooklyn and noticed a stack of beautifully designed postcards on counter that they were handing out with every purchase.  Upon closer examination I saw that it was an offer for 25% off purchases at two neighboring shops (a gift shop and shoe store) along with a free baked good with purchase of a drink at the coffee

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