Submitted by Sabina Hitchen on | 0 Comments
Ah the editor preview/editor meet and greet events. Often these can propel your brand's success to the next level and publicists use this technique often when introducing clients' products to the press. Pitching your products via email or phone is one thing, but sharing them in a more intimate setting with editors, producers, stylists and more - whether this be at your office or another location - can definitely take your chances of landing great press and growing amazing relationships to the next level.
When you introduce these people to your products in person you're able not only share how they work and introduce them to multiple items without distraction, but you're also able to share your own business story and answer any questions they may have about any of what they see and hear!
These can also be great moments you can use to create relationships, find out what they're working on story wise and really connect. But how do you pull one off? What if you're not a publicist (and don't have one)? Never fear! We were lucky enough to score some time with the rock star publicists over at Haute House PR (who also happen to be members of Tin Shingle) and they're agreed to do share their secrets to success. After all, their preview events are packed with press, stylists, celebrities and more! How do they do it? They're going to tell you!
But wait, it gets better! Before we interview them we're going to let YOU submit your questions! In the comment field feel free to post any questions you want us to ask the PR Power Girls at Haute House and we'll include them in our interview next week (which we'll be recording for you to watch over and over again as you prepare your own preview).
No question is too big or too small! Go for it and comment away!
