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Facebook URL Grab: Claim your URL this Saturday

Katie Hellmuth's picture Submitted by Katie Hellmuth on   |  3 Comments

Facebook is altering the way in which people find your Facebook profile  - via the link to your personal profile, aka your URL. Read about the username change at their blog. It is allowing a word that means something to be in the URL, instead of the long sequence of numbers they started out doing. For example:, my current Facebook link is: http://www.facebook.com/profile.php?id=612693197&ref=name But after midnight on Saturday, I can make it be: http://www.facebook.com/katiehellmuth . Simpler.

To make this change, go to http://www.facebook.com/username/

This is great for two reasons: 1. easy to tell people how to find you, and 2. easier to find the direct link to your profile page if you were to link to it from another website, like this one. Members of Tin Shingle can link directly to their Facebook pages, as well as other websites, to showcase all of the places they and their businesses are online.

Does this URL grab cause you the need to panic and not enjoy your Saturday morning? Not really. You pretty much have to know that potentially millions of users are going to try to grab their names. So, if you're up on Friday night at midnight, log into Facebook and try to claim your name. You will be presented with a screen that looks like this, where you can select your name, or create a totally new one (photo from Facebook's blog post):

Facebook username select

Keep in mind, this is just like when you were picking out your domain for your website. When I was buying the domain for Katie James, www.katiejames.com was taken by a country music singer. So, I had to go www.katie-james.com. With www.tinshingle.com, tinshingle.com was taken. But we like the -, so it's worked out for us and into our logo. And then voila, tinshingle.com became available, and we bought that too. I digress into domain names which are totally different, but you get my point. However, please note that you can't claim more than one URL at Facebook. You get one shot, so be happy with it.

In fact, I will debate now whether I want my own Facebook URL to be my name with or without a period, or with my married name, or what. Decisions. If I use a period, then people have to remember that when typing. But, visually, the period makes a nice separation between the names. These are choices you will need to make. Especially if you get to the party late. For example: my sister, whose name is Kim, will never forgive me for claiming khellmuth@xxx as my email address on a free email platform. Instead, she had to list her whole name.

So don't sweat it, just live with what you get. :) No matter what, linking to your Facebook page will now be easier.

NOTE: If you created your Facebook profile page recently, you may not be able to select your URL. Facebook made this decision in order to prevent squatters to just make up accounts and squat on names.

ALSO NOTE: Business Pages can claim a URL. Keep in mind, there are restrictions, such as having at least 1,000 fans by May 31. Businesses who have trademarks can file for protection.

Category: 
Facebook
Social Media

What is an Entrepreneur? Are You One?

Katie Hellmuth's picture Submitted by Katie Hellmuth on   |  0 Comments

I always assumed that everyone running their own business or venture would consider themselves an entrepreneur, but strong reactions from two people I respect, each of whom run their own businesses, caught me off guard and got me to thinking: what is an entrepreneur, and why don't these two business owners consider themselves one?

Person #1: She and her husband run a business that has several chapters around the country.  It pays their bills, provides entertainment, and keeps them very busy.  She is, I'd say, first and foremost, an artist. She is a photographer, lithographer, and adventurist (takes some of the most fun courses I've ever heard of...trapeze anyone?). Recently, she was at a trunk show where I was selling Katie James accessories, and she declared: "You know what? I'm just not an entrepreneur! I'm an artist!"  And I thought: "True!"  But then I remembered how she books herself on shows where she sells her photography, and promotes it in different ways, and tries to package it in different ways to sell it.  So even though she is highly visually creative, why is she not also an entrepreneur if she aims to sell her creations?

Person #2:  This woman is a partner of a highly coveted independent apparel label.  I'm not going to say which one, but know this: you most likely wear it. They have been in business for several years, have clients ranging from local boutiques to large department stores. They invented their product, love expanding their product line, and see a long life in this business for each of them. I asked this partner: "Do you consider yourself an entrepreneur?" She flatly said no.  Her reasons were that she has no desire to start the next big company.  She doesn't want to sell her company and start another. Obviously, she'd been asked this before.

Well. These answers really threw me. Being a co-founder of Tin Shingle, where the E  can stand for several things, including "entrepreneur", I figured everyone who survives by their own hand is an entrepreneur. But, when I quit my day job to survive by my own design company, I didn't consider myself an entrepreneur. The word didn't really enter my mind. I only knew a few things:

1. I wanted control over when I took vacations.
2. I wanted to decide which projects I worked on, and to be surrounded by design stuff all the time.
3. I wanted to be able to do things whenever I wanted, like go to the fabric store, the doctor, the vet, a walk with my dog, etc.

As you may know, actually doing these things as an entrepreneur has new challenges ;) , but they were my motivation at the time. I don't remember the exact moment that I actually called myself an entrepreneur, but I knew that others around me viewed me as a person who had started her own company and were cheering me on. All I knew was that I needed to pay my bills, and producing my accessories in the states, using high quality fabric, was not going to pay those bills, and I wasn't willing to take out a loan from family or a bank.

So I thought and thought. I had graphic design in my back pocket and a fun understanding of the web and how people used websites. I didn't want to freelance, because I wanted to be a branded entity. Then I realized that I could incorporate my day job, which was managing a website for a national non-profit, and create a new division of my design company - a digital division and call it Katie James Pixelated. If Kate Spade could design purses and airport wings (Delta's low-fare Song that is now gone), then I could go digital (and it was Melissa from The Matchstick Group who helped me realize this goal, and helped me create a blueprint of a business plan).

Webster defines entrepreneur as: "one who organizes a business undertaking, assuming the risk for the sake of profit." A Google search reveals similar definitions. Well, that is exactly what I did. And exactly what millions of others do on a daily basis, especially in this new economy, for zillions of different reasons. I call myself an entrepreneur but what drives me is not the next big company I can create and sell. It is the execution of the next big idea that comes into my head. Why? Because that idea is a like a flower to me. I love growing it. I love seeing where it goes, and yes, it can deliver profit, and pay my bills and maybe buy me a car (oh Jetta, how I miss you). 

We've all heard this before: people who do what they love go far. Well I'm sticking to that mantra. I wasn't one of those kids who realized that they could buy candy in a store for $.50, and take it to school and sell if for $1.00 for the sake of convenience to the student for having candy right there.  'm not saying that it's a bad idea, in fact it has to happen, I'm just saying that that genesis of an idea didn't drive me as an entrepreneur.

So I suppose there are different kinds of entrepreneurs, right? What do you think? And what kind of entrepreneur are you?

Category: 
Life of Biz Owners

Be your own Billboard and PSA

Submitted by Sabina Hitchen on   |  1 Comments

Brands often spend lots of time and money investing in their pr campaign, from pitching to branding materials, and then forget one of the most simple rules for getting lots of visibility - have your product on, with, or near you at all times.  This doesn't mean toss your business cards in your handbag, but involves great preparation, which we'll talk about now!

You never know who you will meet or what chance encounter could turn into a brand breakthrough.  You also can't ever forget that when walking around you pass hundreds, even thousands of people every day.  If you are visibly wearing or making a point about your brand, thousands of people have a chance of experiencing that message, here are some examples of how you can better ensure this:

1.  If you have a product that can be worn (accessories, apparel, or even a shirt with your logo on it) wear it.  Wear it to parties, to the gym, out to dinner, to parent-teacher conferences, and give it to your friends and family to wear.  Make sure it pops up everywhere and it's visible.  Every single day I wear my clients or Tin Shingle members products and I wear them proudly.  If I'm at a media event I'm especially going to be wearing them.  Just today I was wearing my Entrepreneur T-shirt from Tin Shingle to the gym (more because I was feeling inspired and proud to be an entrepreneur, less because I wanted to promote my company).  Well low and behold, not only did I attract the attention of several people at the gym (hard not to with the word ENTREPRENEUR emblazoned across your chest, with my company name and website on the back), but I was approached by a blogger outside of the gym who was curious about my tee as well - missons accomplished: cardio and creating relationships!

I also must tell you, and this is the truth:  Tin Shingle members create stunning accessories, and there has not been one day that I was wearing one of their pieces that I have not been approached by someone who asks who created it. See them in our Accessories section of hte Entrepreneur Directory, and also see those in Jewelry.

2. Be sure you and everyone you know who wear your product (family, friends, employees) can deliver a 15-30 second piece of information about your product so when they wear it or are asked about it they can not only entice someone with their response, but also tell them your website.  No use wearing your brand if no one can find out more about it!

Not only do I tell them the designer and the website, but I add a cool note about their story ("lawyer turned designer", "west coast designer who creates the modern woman's best friend necklaces", "chronic illness was the catalyst fot this cool bracelet") and believe me, people listen!

3. Don't fret if you don't create a fashion product, there is still hope.  If you have a food or beverage line, find a way to bring it with you wherever you go.  We all know there is not a party, event, meeting, or gathering of any kind that Gourmetibles, Sweet Muse brownies or Fretzels don't arrive at without snacks.  That's great marketing! If you create a product that requires it being used outside of a public setting, bring it with you anyways if you can fit it on your person, you never know when it will come up in conversation.  If that is an impossibility, bring a small look book, photo, or other piece of information you can easily leave with someone as a reminder.  Also be sure you deliver your tagline or soft elevator pitch to leave a lasting impression.

4. Service professional?  Live and embody your service.  If you don't sell products then you must be your own product, your own living embodiment of your brand.  Health expert?  Look good, feel good, give off that vibe, and when people ask you how you do it, give them a few pointers and the link to your website.  Stylist - look the part!  Make-up artist?  Show up with a great "face on" and when people ask why you look so good reveal a beauty trick or two and leave them wanting more!  Even if you have a website that helps families take care of the aging, or one that gives tips on finding a great playground for kids, be sure you are a fountain of knowledge about these topics - your stories can be your "product" you take with you, and thusly you can always have it on you. 

5.  Remember - being a great source of knowledge or having a cool product on you is one thing, but being a pain in the behind is another.  There is a fine line between interesting and sharing useful information at a good point in a conversation, and being the person everyone avoids at parties because they know you just come to network profusely and talk about yourself or your product.  The key with always having your product or story on you is to be subtle.   Wait for people to come to you and tell your story naturally.  Otherwise just be there and be interesting and believe me, people will start talking! 

Category: 
Branding
Publicity

Increasing Pageviews: A Perfect SEO Storm

Katie Hellmuth's picture Submitted by Katie Hellmuth on   |  0 Comments

Books can be very powerful traffic generators, when they are published in full online. If you are looking for reasons to create content on your website, and if you have a book already published, then you may be sitting on a golden goose of traffic generators. 

I just completed a website traffic analysis for a company I've been working with for several years. On an ongoing basis, we employ different SEO strategies, track those strategies to see if they worked or didn't work, and continue to analyze traffic patterns to better fine tune the website, both to increase traffic and to expose different sections of the website to existing readers. Several years ago, we decided to publish online a short book that had about 7 pages and was picture based. Each page had a description of the picture. We dedicated a section of the website to this book, built it in an SEO friendly way, and it continues to bring in the most traffic for this website in droves.

The decision was made again to put another popular book online. This book had fewer pictures (although shared some pictures with the search engine popular first book), and was all content. It had several chapters, so the navigation was deep. Initially, it didn't make a big splash. It was not integrated well with the website, in that, there were not very many internal links pointing to it from the website's own content. SEO-wise, it needed links from outside websites to help specific pages and sub-sections rank.

After the yearly review, in which several strategies were employed to help the website in general, here is how this section ended up getting a major boost. And I mean major. Keep in mind, this increase was the compilation of  several factors, almost a perfect storm of SEO strategies.

  • Word choice for the menu navigation: Originally, the menu was a repeat of the book title. However, past keyword research indicated that having the word "book", and specifically what kind of book, yielded searches for that term. The conclusion was drawn that if people were using that term in searches, they would most likely respond to it if they saw it on the website. Result: Changing the menu name caught the attention of people already on the website, thus increasing pageviews to that section.
  • Capitalizing on other high ranking pages: One main section of the website ranked highly for a few specific yet popular searches, which was odd because the content wasn't fully developed. For a long time, a "Coming soon...sign up for our newsletter" type message was the main content of several main landing pages in this section until tweaks were made to make it look a little less sparse. The goal became to better capitalize on the traffic that repeatedly came into this section from search engines, yet had nowhere to go because the content wasn't ready. We created very SEO friendly landing pages for the main pages of this section. We made sure to include linked pictures and linked text to specific areas of the website, to help this new traffic dig down deeper into site to find related content. Result: It worked. Featured sections of several areas of the website saw increased pageviews, including several pages of this new book
  • Building from success of an image in Google Image search: Thanks to the first book that got put online, and the pictures in that book, we knew that the pictures were very SEO friendly and were ranking well in Google Images. We used that same image to appear in the section for the new book. Result: That image continues to rank highly in Google Images, but this time, it is linking to a page in the new book section, breathing new life into this new section.

These changes took place over the course of a few months, and were tracked in a spreadsheet we keep to track all changes, so that we can refer back as time goes on and increases in traffic are generated. One can't keep all of this in their head, so it is most effective to record all changes made by date, and with notes of what you hope will happen, and why you made this change. If you changed copy, record what the old copy was, and what the new copy is, so that if you have change for good, you know why. If you had change for bad, you can revert back to the copy that you didn't think was working but apparently was.

Take a look at the content you already have in your files. There are most likely a lot of ways you can transition it online and build your audience. If you need help thinking, consider our SEO Blitz sessions that we have periodically. Views from an outside perspective almost always sheds new light and refreshes what you are doing. You could be sitting on a gold mine right now!

Category: 
SEO
Website Design

Be the First to Know EVERYTHING!

Submitted by Sabina Hitchen on   |  1 Comments

When I was younger I used to read Trivial Pursuit cards in bed.  Not to cheat, but because I wanted to know EVERYTHING.  I was addicted to all of these random facts and mini-lessons in history, science, current events - you name it!  I packed my brain with them, and so began my love affair with knowing as much as I could about what was going on in different areas of the culture, the world, the media, business - whatever I was interested and involved in.

This habit has become very useful when working in PR and trying to land stories in short lead media (tv news, newspapers, blogs, weekly magazines) because I know what stories and news is hot in many categories, right as it's happening, and I can respond with a great expert, a great new angle on the story, or a spin that gets a someone great press.

Staying on top of news can be difficult, so in order to be sure I know breaking news in all the categories I need for the multiple pr campaigns I'm involved in, I sign up for RSS feeds.  These go directly into my inbox in their own neat, little folders so I can check them whenever I need to and they don't clog my already jam packed inbox.

I personally sign up for multiple feeds including:

* The Today Show's feed (also helps me keep up-to-date with what kinds of shows they are working on and interested in)

* Entertainment feeds from Entertainment Weekly  & People Magazine so that I can be on top of breaking showbiz news for my celebrity-friendly brands and general knowledge of what's new in Hollywood

* Variety in order to find out what movies and shows are coming out so I can think about product placemment

* Several business magazines that cover small biz and entrepreneurship so that I can see the way they cover stories similar to the ones I want to place and also so I can stay informed as an entrepreneur

* New York Times, CNN, and the Wall Street Journal for heavier news and breaking headlines...

This way the most up-to-date headlines are being fed to me directly allowing me to quickly piggyback on a story at the most, and at the least be very informed.

The more you know about what's going on, the more you can create great stories!

Get your RSS feed going - and if you have any other great RSS suggestions please share!

Category: 
Publicity
Branding

Look Who's in the Entrepreneur T-Shirt...

Katie Hellmuth's picture Submitted by Katie Hellmuth on   |  0 Comments

Jordan Silver in Entrepreneur T-shirt

It's Jordan Silver of Ag Apparel! In the middle of creating new designs for her adaptive apparel line, Jordan was spotted wearing her Entrepreneur t-shirt from Tin Shingle.  Not only can wear her entrepreneurship loud and proud but there's room on back for her to share her company's name - stylish marketing!  

Send us a picture of you in yours and we'll blog about it!

Category: 
Life of Biz Owners

Are You Making Your Holiday To-Do List & Checking it Twice?

Submitted by Sabina Hitchen on   |  0 Comments

It feels incredibly odd to be talking about the importance of holiday to-do & media contact  lists when I'm sitting on the porch in 80 degree weather wearing sunglasses to block out the glaring afternoon sun, but it's a fact: long lead magazines are right around the corner from holiday issues and that means you need to be beyond prepared by the time their quickly approaching deadlines get here.

TIMING:

First let's talk about the timing:  as you know when you go to a newsstand the issue is always a month ahead of the true calendar, in other words if I were to visit look at all my subscriptions for this month (May) they will read "June".  Such is the media calendar.  What does this tell me?  Holiday gift recommendations and guides will begin popping up in November, which in the "real world" is actually October!  Now if long lead magazines tend to work 3-4 (some even 6) months ahead, those issues are coming up and the editors will soon be deciding on categories, and starting to think of cool products or holiday-related services they've come across in the recently.  Sure some will wait to finally close it until the last minute, but no matter how you slice it, those magazines have to be at the printer by their close-date and if you want your product or story to be on their pages when it heads to the printer, there are mandatory steps you can be taking right now!

MANDATORY CHECK LIST:

1. Your product or service for holiday:  be sure you are fully certain that whatever your holiday offerings will be, they will be available and on your website for holiday, and that you have samples and photos of them (in both high and low res) ready to go.  You are not allowed to pitch until you do.

2. Your pitch:  you should have a pre-created pitch that you can use as a script and an email ready to go and in document form before you pick up the phone to pitch an editor.  That way you have a guide when you're speaking with them, and when they ask you for an email to follow up it's all laid out and ready to go - hesitation can ensure you lose your chance and connection with that editor. 

3. An updated press release:  Be sure you have an updated press release that covers your holiday offering whether they are a good or service.  This does not have to be a lengthy project, but rather a brief release announcing (in an active voice) your brand's holiday story.  Be sure you have clearly laid out contact information on the release as well.

4.  An updated media kit,  photos, and samples:  As I said in #1, when the media is interested they will want your product's photos (or yours if you're an expert),  a sample most likely (which you should always have returned to you unless you want to gift it or if it's make-up or something similar), and a media kit to accompany it.  Your media kit should include at the very least a company backgrounder/your biography,  a one-sheet if you are an expert (with topics you can discuss that are seasonal for holiday), past press, and photos and fact sheets.  Be sure if you have a product that you include line sheets with pricing (in retail only) and if you have one, a look book.

5.  A fully functioning website:  if you are selling a product you must have a website that includes e-commerce to fully take advantage of press outreach, and to benefit from an editorial placement.  If you are an expert it's also essential you have a professional website that invites people to connect and experience you, your tips, and your expertise.  ***** I think it's also essential to every website that you have a newsletter easily located on the homepage that allows visitors to enter their email address for updates, promotions, etc.  This ensures even if they don't buy this time, you can reach out with enticing offers in the future.

6.  Holiday Media List:  The last yes certainly not least important part of a successful holiday pitching equation is a fully updated and holiday-specific media contact list.  This is where you will track your contact with the media (who you pitched, who has a sample) and should include their outlet, name, email,  phone number, and outreach status at the very least.  Note that just because you are in fashion or accessories, these editors may not be the correct people to reach out to for the holiday gift guide.  Also note that the magazine's gift guides often have specific themes and price points.  To get the most bang for your pitches it's essential that you reach out individually to each outlet you're interested in pitching ( and would be a good fit for) and find out who to pitch and what their theme is, as well as their deadline. 

*If you are a Core member of Tin Shingle you can find some of this information via the editorial calendars, and we will do our best to bring you as much information on holiday outreach as possible.

Again - it may seem like it's spring but we're beginnign our holiday outreach next month - we see those july and august deadlines quickly approaching - by fall all the long lead issues will be closed! 

That said, soak up the sun now but also start strategizing your holiday pr plans!

 

Category: 
Branding
Strategy
Publicity

Random Acts of Pitching: CBS, Ellen, Bust, Better Homes & Gardens

Submitted by Sabina Hitchen on   |  0 Comments

Random Acts of Pitching™ is a member-only benefit that Tin Shingle members from all over the country get to enjoy with very little effort on their parts.

Random Acts of PitchingWhen conducting Random Acts of Pitching, we not only take member products & media kits with us when the Tin Shingle PR team attends desksides  but we also wear it, show it off, or when we get leads, we immediately think of what Tin Shingle member in the Entrepreneur Directory is the best fit.  This week, we were able to share fashion-based members with People StyleWatch, and Sabina was actually wearing Gemma Redux at Bust Magazine when there for meetings – they loved the piece. The team also received news that since last week's Random Acts of Pitching™, Cynthia Gale & Stefany DiManno's brands were called in for a photo shoot at Better Homes & Gardens (we'll see what happens!)  When CBS called for baby shower products, we immediately thought of Nomie Baby & Organic Cottontail, as both of them follow up on our leads weekly and recently sent us their new media kits. We also sent over Maternal Dance – of course - for new mommies to get back into shape!
 
Finally, and this is the most fun of the week – The Ellen Degeneres Show product placement team is talking to us and that means two things: Tin Shingle members will get a special PR Lead from us, and in the meantime, we will dive into the Entrepreneur Directory to start pulling contenders.

Two questions for you:
1. Are you a Tin Shingle member and maybe you should be.
2. If you are a Tin Shingle member, have you updated your personal profile and uploaded your business(s) logo, business description, links to find you, Marketplace ad, and more? Stay current!


Join Tin Shingle

Random Acts of Pitching: Pitching Members to the Press

Submitted by Sabina Hitchen on   |  2 Comments

Random Acts of PitchingBeyond regular pr leads, day in and day out we are working on ways to get our members in the press.  These Random Acts of Pitching™  our team carries out, whether they be answering editors’ calls for product for a last minute photo shoot, creating segments with national television programs, pitching new products to Daily Candy, or bringing members products and stories face to face with newsmakers through deskside appointments and meetings, you are never far from our minds.  For a sneak peek into how Random Acts of Pitching works, here are a few of the spots I visited today on behalf of the Tin Shingle PR team….

This was a busy PR week over on my end.Random Acts of Pitching were abundant!  Mother’s Day may have just passed but the long lead magazines are in fall fashion mode pulling products and experts for the upcoming issues.  Not only did last minute requests come in to us from magazines including People StyleWatch and Good Housekeeping (to which member products were sent immediately...no time for an official PR Lead), but I also hit the ground running on Tuesday and was hopping into Hearst, Meredith Corporation, and Conde Nast for fall desksides.  This means I’m able to share products and services face to face with the editors who decide what fills their magazines pages.

This is also exciting because I’m able to introduce them not only to cool and fitting member products, but also to our Entrepreneur Directory on the website.  The Directory makes it easy for editors and producers to find items for their story in a quick and easy manner – all they have to do is search under the category they are looking for and they’re immediately connected with emerging designers, breakthrough products, qualified experts – you name it thanks to you they can find it. 

The Directory also makes my life easier – when I need to pull a specific product for a story, or if I want to create a story for the press all I have to do is search the Entrepreneur Directory and see what items I have to work with.  That’s exactly what I did this week on several occasions!  Beyond the regular pulls our team does for editor requests, this week CBS, ABC and the CW wanted us to send them segment ideas, which we did by going through our members’ stories and companies. CBS also wanted us to help fill a beach segment – easily done with the Directory!  On Wednesday we received a last minute call from Reuters who were looking for women who were small business owners for a story they had a quick turnaround on – not a problem because we were able to send them a list of suitable subjects within the hour. 

As I write this I’m actually about to hop on a train with our PR team in tow and visit another set of editors with more stories, products, and of course tips on how they can use our Entrepreneur Directory to help them!  We will also, of course, find out what stories they are working on for the future – one of my favorite parts of pr because I always love knowing what was coming in magazines ahead of time – the secret scoop! 

We’re wrapping up the day visiting Emily Blumenthal who runs the Independent Handbag Designer Awards of which Tin Shingle is a sponsor. This year it’s going to be “big name heavy” as we celebrate the hottest emerging handbag and shoe designers at the New York Historical Society and honor Sam Edelman, Lulu Guinness, and Devi Kroell.  Emily supports our CE members and invited them to share anything they want in the VIP gift bags which means getting your brands in front of the press and other tastemakers!  She was also sitting right next to me when I called the product placement producer for The Ellen DeGeneres Show to plan member products and giveaways for their upcoming season.  Score!  Hopefully her good luck will run off on me again today when I stop by.

I’m sure more Random Acts of Pitching™ will happen today not only with me but with our entire pr team!  It’s so thrilling to be part of a team who is always thinking of innovative ways to get your stories out there – just wait until you see what we have in store next – stay tuned! And more importantly, join Tin Shingle as a member so that you can be included in our Random Acts of Pitching™!

* Editor's Note: Upon posting this, Sabina received word that two members she pitched at Better Homes & Gardens will be pulled into for a shoot this Tuesday for the fall fashion issue in September and one in October!

Category: 
Branding
Publicity

Family Circle Timeline Alert

Submitted by Sabina Hitchen on   |  1 Comments

Hey gals

I just got off the phone with Family Circle magazine, and just to let you know their timeline and what to pitch them - they just closed September and will be getting into October soon - so be sure you are pitching late fall themed products, Halloween ideas, expert advice for October, etc.

Remember, October is also breast cancer awareness month....

If you are a Tin Shingle member be sure to check the editorial calendars to be sure you're always on schedule with your pitches!

 

Category: 
Branding
Publicity

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