The Tin Shingle Blog


The Small Business Bootcamp-Powering Your Growth

Fitness boot camps used to scare me. Whistles, sweat, and intense moves...yikes! All I thought about was, "Would I be able to walk the next day!?" But, who are we all kidding, boot camps are EFFECTIVE. And they really don't hurt so much after all! What about for your business? Yes, its true, NAWBO NYC's Small Business Bootcamp will be just as effective to empower your business' success and growth. All are invited, from small business owners to consultants, to attend the all day conference in New York City on Friday February 24th. This year the boot camp with develop three main themes: Development & Growth, Operational Efficiency and Excellence, & People and Leadership. 

Attendees will gain practical advice to boost sales and streamline operations, meet and network with other focused and devoted entrepreneurs, listen to national speakers about digital marketing and more! Tin Shingle's own co-founder, Katie Hellmuth Martin, will be a featured expert, leading one of the roundtable discussions exposing how the media works so you can win PR for your business. You will even have the opportunity for a personal coaching session. Read more about the conference being held in Times Square and take advantage of early bird pricing if you sign up today! Will we see you there? 


PR Lead: More Editorial Calendars For You - Right Now!

Hey there! Don't let a mid week slump start early...Do you need some more inspiration? Check out what stories these magazines are planning for 2017. Tin Shingle connected directly with each magazine to provide members only with this tool for success. Editorial calendars will provide the overall theme or direction each issue is heading, helping you to plan a golden pitch, which could just get you in the glossy print issue!  Here are some ideas that popped out:  Better Nutrition is featuring a column, 7 Ways to Handle Stress & Anxiety. Who doesn't relate to that! Can you offer expert tips? What about Crain's New York Business' issue: 25 Things We Love About NY Business or Clean Eating's Budget Issue.  Does it get your thinking cap turning? We hope so! Dr Oz The Good Life's 2017 themes have been updated and Tin Shingle has them for you. As well as Fit Pregnancy & Baby which has replaced American Baby. All of them are in our Member Resources > Editorial Calendars section. Don't forget that all access members can also use the Media Tracking Sheet Template to help make their ideas a success. Not a member? Well, come see what you missing!

Some other titles Tin Shingle added this week: 

American Way

Bella NYC Magazine

Canoe & Kayak

Clean Eating

Coastal Living


Popular Photography


Vegetarian Times - Digital Edition


It's Super Bowl Weekend, Can Your Business Still Get PR Around This Timely Topic?

Maybe you've been planning to use the Super Bowl as a trending topic to get press around, yet maybe you put it off. Or perhaps you thought it wasn't for you - this sport may have nothing to do with your business. But there is an important factor to the Super Bowl that we did not discuss during February's TuneUp: unpredictability.

During the TuneUp, we covered ideas and angles you could be pitching that are relevant right now this instant. While going through the "short lead" press ideas, aka social media, blogs and TV, I mentioned the Super Bowl, and then nixed it, saying it was days away and too close to get any press for. But here's where the unpredictability card can be played to give you more time: The Commercials.

Super Bowl Ads and Hot Topics After the Game

The commercials usually lead to big discussions and debates, and you never know where they are going to take you. In 2015, the Nationwide Super Bowl Ad, "Dead Boy," about a boy who died in a car accident, created a lot of discussion. The predicted Most Controversial ad for 2017: 84 Lumber's ad showing a mother and daughter making their way across the Mexico/U.S. boarder. Or Budweiser's shift away from Clydesdale horses into (also) the immigration issue, with their ad featuring a small business run by immigrants.

Watch as many pre-game Super Bowl commercials as you can before the game, and start brainstorming how you're going to get your company in on that for opportunities to be quoted in online articles. Or write some yourself. Good publishing sources for you are your LinkedIn page, your business blog, and Twitter and Instagram using images to represent your article. This will require swift pitching to the press, but if the press doesn't respond or pick it up, then off to your own website's blog and to your own LinkedIn profile you go. This is a trending topic, though, so don't wait too long for a response if you're going to publish your idea on one of your platforms. Go ahead and do it anyway.

PS: We updated Tin Shingle's Exclusive Instagram Hashtag Cheat Sheet with #superbowl hashtag ideas - we did the research so that you don't have to! This is a members-only tool, so if you're a member, click right here and make a hashtag list in the notepad of your phone for this weekend and beyond!
Hint: Our favorites include #superbowlnails, #supererbowlbaby #superbowlfoodies - but there are more.

Hey - if you get press via this route, pitch your success story to Tin Shingle - we may want to feature it on our blog!

Want Super Bowl PR? You've Got 1 Move Left


Father's Day Gift Guides

Happy February everyone! I know its only the second day of the month, and yes Punxsutawney Phil saw his shadow, but here at Tin Shingle we are already talking about Father's Day. Gift guides are a hot commodity and definitely can give your brainstorming some sparkle. However, editors at the glossy magazines you love  are gathering materials now.  For it's members, Tin Shingle has collected some Father's Day features in our Editorial Opportunity Database to give you some inspiration and direction to land press in your target magazine.  Here is a sneak peak:

Better Homes & Gardens

Boston Magazine

Family Fun

Men's Health

Pregnancy & Newborn

Vegetarian Times (Digital Version)

Sport's Illustrated

If you are a member, jump on over to our Editorial Calendars and filter by "Father's Day" to see the complete list. Wonder if an outlet is looking for Father's Day material but can't find it in the Ed Cals? Send me an email at If you aren't a product based business don't throw your opportunities away!!! For example, Family Fun will feature What Dad's Like to Make With Their Kids - Can you provide tips or expert advice related to anything Dad's? Also don't miss out on this prerecorded Tuneup with PR expert Kelly Kepner for more tips, tricks, and inspiration.  She discusses the opportunities associated with Mother's Day but, the principles are the same. All Tuneups are free for members. If your not a member make buzz happen by joining here for access to all resources including editorial calendars, submission deadlines, and media contacts. Now all of you, go grab a template and start writing the perfect pitch!

PR Tip: Women's History Month Is In March - Get It? March...

A sneak-peek from our new Editorial Calendar Pin-Up Tool coming...Women's History Month is in March. That's a great tie-in to any momentum one is looking for. March is just around the corner, and it doubles with the verb "march". Could pitch your activities to short lead media or digital versions of print magazines, see who bites.

Want to see when other important dates are that you need a leg up on? All of these are in Tin Shingle's Blog Planning and Production Calendar, which you can download from here. All-Access Members of Tin Shingle get it for free!


Editorial Calendars Are Here!

Finally!! They are pouring in-just in time to help keep your new goals and plans in sight. After weeks of communication with specific outlets, and patient research, Editorial Calendars are being uploaded for members only on Tin Shingle. Stay tuned each week as more are being added as we get them. Over 900 opportunities are already available-including some Mother’s Day stories. Move fast though, deadlines close in soon on these. SELF might have discontinued their print but, we have what stories they will cover in their digital edition. Check out the October article: Self Made Money. I am currently embracing Success Magazine's upcoming theme: Patience-the journey, not the destination, is the reward. And for every one trapped inside from the cold, brainstorm ideas for the many summer stories about to pop up such as Real Simple's Summer Entertaining addition. Head on over to the Editorial Calendar and browse by Outlet or Area of Interest to see what media you could land this year! As always, if there is an outlet you are interested and its not there, send me an email at and I’ll see what I can do to track it down.  Not a member yet? Make your goals happen with instant access to all our member resources. Happy Pitching!

Here are just the outlets that were added this month:


Field & Stream



Martha Stewart Living

Martha Stewart Wedding

Men’s Health

Men’s Journal

Michigan Avenue

Outside Magazine

Outdoor Life

Popular Science

Pregnancy & Newborn

Psychology Today

Rachael Ray Every Day

Reader’s Digest

Real Simple Magazine


Runner’s World



Southern Living Magazine

Spirituality & Health 

Sports Illustrated

Success Magazine

Sunset Magazine


Tin Shingle's First PR & Social Media Challenge of 2017 Starts Today!


Today is the first day of this year's Tin Shingle PR & Social Media Challenge! This is the chance for members of Tin Shingle to connect with one another face-to-face via computer (like we do for TuneUps, but this time YOU get to be on camera too!).

What You Can Expect:
1. Bring your goals. Any goal - big or small. Examples:
        To schedule my Facebook posts.
        To get print press in XYZ magazine.
        To get over my fear of video on Facebook Live or Twitter Live (aka Periscope).
         To finish a big project which is XYZ that I need feedback on so that I can start pitching.

2. You can participate via phone or computer, but we prefer computer so that we can look at each other!

3. This goes every other Tuesday. If you need to skip one, that's alright. If you join during a later week, that's alright too.

Tin Shingle Members can get the link by clicking here.

Not yet a member? Activate your membership today and see you soon!

Speak soon!

New PR and Social Media Challenge Posted for Winter 2017

Members of Tin Shingle have just been alerted that the newest PR and Social Media Challenge for Winter 2017 has been posted and is ready for fresh signups. Only All-Access Members of Tin Shingle can attend! It's one of our most intimate community benefits. Tin Shingle Members can find the signup here in the Community Boards.

The PR and Social Media Challenge is a group of Tin Shingle members who meet virtually online, using our computer screens to see each other face-to-face. Members can join in on this Challenge during any session:

January 17, 2017
January 31, 2017
February 14, 2017 (Love Note for your business!)
February 28, 2017
March 14, 2017
March 28, 2017

There will be homework after each session that you must report back about. Homework will include assignments. You may be assigned a special homework assignment for it that week that is unique to your situation.

Says one Tin Shingler, Lauren Hathaway of RLJ Group:

"THANK YOU SO MUCH for developing this challenge. I have enjoyed meeting you and the other participants more than you’ll ever know. What a great group of people! Thanks for all you do to make Tin Shingle such a wonderful resource!"

Looking forward to seeing everyone again!

New Template Ready! 2017 Blog Planning & Production Calendar

Happy New Year!

This is the year of your business blog - to educate your clients & customers.

Guys - this is the year you are harnessing the power of Google, and the power of controlling your message to your clients and customers. As Facebook tightens the squeeze on how your reach your people - limiting the views of your posts to bigger dollars - you need to take control now and give your clients and customers the most compelling information about why they should hire you. How do you do that?

The blog on your website!

Especially if you have a Squarespace, Wix or other DIY type of website, turning on your blog is very easy. All you need content ideas. You need reasons to blog. You need a kick in the pants to publish that article - and do it again the following week.

You need a calendar to plan ahead and know what/when you are publishing!

Tin Shingle's Blog Planning and Production Calendar lets you easily declare to yourself and/or your team when you are publishing what article. Loaded with over 250 national holidays and days that you could fall back on should you need a trendy idea.

2017 Blog Planning and Production Calendar

12 Months + 365 Days + Over 250 Content Ideas

Oh yes...If organizing is not your thing, that's OK because it's our thing. Tin Shingle organized your promotional life for you. All you need to do is show up.

Write, Publish, Share.

Customers and clients crawl all over your website, learning the most they can about your business before they buy. Your website is your sales agent in the field. Arm it with juicy information about why what you offer is so great, to help people buy from you.


PS: All-Access Members of Tin Shingle get this Template for free! See this and other benefits of Membership and start yours today. Your final days of locking in your lower membership rate are ending! Lock it in now.

PPS: If you have purchased this Template in the past, you also have free access to this year's edition. Simply log into your Tin Shingle account, and download it now!

Self Magazine Shuttered - Are We Shuddering?

Self Magazine Shuttered - Are We Shuttering?

Self Magazine's print edition fate of closing came during one of Tin Shingle's PR & Social Media Challenge group calls. One of our members declared it shockingly, and we all lamented the outlet (though the digital version will continue, and the digital director will become editor in chief). We discussed that there just aren't a lot of magazines for women over 30 anymore, and that more women are reading niche online newsletters and blogs. The discussion prompted the focus of one of our TuneUps: "New Media Outlets To Pitch Now."

Hearing the news of a major glossy shuttering is always jolting, but did this news cause one to shudder inside, shivering with fear that print magazines are tanking? What will businesses do with one less print outlet target for a feature? After reading Self for actually the first time in one year of my subscription, I'm going to say that I'm not shuddering inside, and perhaps the magazine grew too broad, with an unnecessary couture flare to it, thinning the dream of true self happiness. I'm more inspired to get in shape by Kate Hudson Fitness commercials (didn't know about the subscription brouhaha until just now) than I am by the cover of Self magazine, who despite the badass ballerina in the high-concept corset on the cover, would have remained unopened in my bathroom, had I not studied it for this article.

Self Magazine Lost Its Flow

While Self magazine may have provided answers for women about easy and healthy snack ideas and ways to improve your mood years ago, the content between its covers isn't anything anyone can't read in other print magazines or online newsletters. Worse, as a reading experience, there is no experience. There is no flow. The content jumps from a roundup of beautiful outdoor gear to recipes, to how to eat a tangerine, to ads for other Condé Nast publications, to other ads. Not that I mind ads, but for some reason, the flow just isn't there. Maybe it's in the fitness clothes, whose style is more artistic than something most women could wear, or the small-print, unbranded advertorials near the Condé Nast Collection for the "unparalleled illustration and photography collection" just doesn't match with the fitness and self-improvement message. Assigning Anna Wintour as Artistic Director didn't guarantee success, and may have helped push it off course.

Niche Media Is Rising

The lack of flow in Self doesn't mean that a print magazine can't vary and offer different content, but the reading experience is easier when the focus is more narrow. Which magazines do you save? I save cooking magazines like Rachael Ray or bon appétite for dinner ideas. Or Entrepreneur magazine for innovative ideas and the strength to continue. In the online world, you know who your favorite newsletter subscriptions are to. Man Repeller, which is one such online outlet that is very niche with a lot of loyal readers, pointed out, isn't the saddest about the closure, asking their audience if they would even read it online, and admitting they had no emotional connection to the magazine.

Online Doesn't Mean No Overhead Or That Growing Audience Is Easy

While it's great for staffers that will remain, that troupe will know that their work is almost harder than the print edition. There are fewer print editions of anything, but there are lots and lots and lots of self-improvement websites, some with tighter focuses than others. The most successful ones display strong personalities, something which magazines aren't used to doing.

Moral of the story? Pitch on, my business friends. And don't fear the death of print. It's not dying - if it's done right.



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