Today I was reading my daily Forbes.com newsletter and came across a great Mark Cuban referred to me by my partner at Red Branch PR, Michael Quinlan. Normally we find Mark to be a bit of an abrasive, in your face personality, but when we checked out this link our opinions changed a bit.
I wanted to think of a sassy title for this blog but then I decided forget it, I want you to know exactly what you're getting - great advice from a fellow entrepreneur!
Today I was reading one of my favorite online outlets, Jezebel, and came across an article about singer Katy Perry, and the media and pop-culture loving demographic of the population going nuts over her Tweets lately, tweets that supposedly hinted at a possible pregnancy. (Back story: @KatyPerry recently got engaged to actor/comedian Russel Brand which she recently tweeted about in a cryptic message as well. As with many celebrities, much of her life has been tweeted lately and as of this posting her following was at 1,618,694).
Sure the story is on the surface about a celebrity and our country's frenzied need to know everything about famous people all the time (and their often feeding it to us), but to me it's also another great example of how Twitter allows you to connect with and grow your customer/ambassador/database and your brand's reach more than ever.
As Jezebel's blogger explains, "the peculiar world of Twitter, and the direct contact people feel they get with celebrities, will only lead people to keep reading between the lines in order to solve a mystery that may only exist in their minds." This is one effect of Twitter that is at times negative....but you can use this same power of Twitter and instant and intimate way the audience connects with your brand to propel it to new media opportunities, sales, visibility and get your message to spread virally if done correctly!
A brand's longevity is largely due to a loyal customer base and true brand ambassadors - especially during a recession when every sale counts more than ever. Knowing that, be sure you create a passionate base of followers on Twitter who really care about what you say - they probably won't tweet about a possible pregnancy but they may instead give your brand exponential reach!
Find out more about what Jezebel had to say about Katy Perry's tweets HERE!
Today while going through artcles I deemed a "must read but don't have time right now" from the past week, I sat down to read New York Magazine's coverage of the UBS Media Conference. One of the hottest topics there was the discussion of the phrase we've heard time and time again "content is king". This was not only true in traditional media, but seem
You may have read already that the Federal Trade Commission (FTC) has amended its guidelines regarding endorsements and testimonials, last changed in 1980, to require bloggers to disclose a financial relationship they have with an advertiser or agency when publishing a review about a product or service.
Fashion Week has descended upon New York City, and that means we've been following the Tweets, Facebook updates, and blogs of some of our favorite fashionistas and writers.
Today's headlines like to speculate that "retail is dead", while CNBC anchors may promote a product and then tell you what website to find it on, or suggest that you buy it "the old fashioned way at their store", but this boutique junkie is here to tell you that retail is not dead, and in fact, is throwing an anchor into the online-based social networking waters.
I'll admit it - I'm a Minkette! No, that isn't a version of a Mousketeer, instead I'm one of thousands worldwide who follow, carry, and are loving and living the accessories (and now fashion) brand created by Rebecca Minkoff. WWD covered the social media savvy designer and the article was great food for thoug