Today's headlines like to speculate that "retail is dead", while CNBC anchors may promote a product and then tell you what website to find it on, or suggest that you buy it "the old fashioned way at their store", but this boutique junkie is here to tell you that retail is not dead, and in fact, is throwing an anchor into the online-based social networking waters. Just what should they tweet about? That's for the next installment of this article. Today's installment focuses just on signage.
Brick and mortar stores are getting on the Twitter bus, knowing that all of you are online, but that you will be leaving soon to walk or drive home, or to shop with friends on the weekend. Mandee, the Midwestern chain store for young style mavens, has social networking stickers including Twitter, Facebook and Myspace running under their logo on their Broadway store front on the upper west side of Manhattan. Go to their website, and you'll notice the same set of digital stickers running across the top - good for consistency. Follow Mandee on Twitter, and you'll get tweets about store discounts and contests they are running. Stop into a store near you to pick up a pair of boots! Follow Mandee at @shopmandee.
Stop into your local burger joint, you may see a sign like this - appropriately written on cardboard with marker, in a lingo that is apropos to the attitude of the workers there. This Twitter sign is from...The Burger Joint in the Parker Meridian in NYC. Super yummy and extremely down home in the middle of busy Midtown where there is nothing down home about the surroundings. When making your Twitter sign for your store, go ahead and make it in the style that works for your brand. People who tweet will know what it means, and find you. Follow the Burger Joint at @burgerjointnyc.
Whole Foods Market just opened in my neighborhood. While I was shopping in the produce section of the lower floor, I wondered what vegies to prepare with a swordfish steak that was on mega sale. I wished that my foodie friend was on Twitter, because I instinctively wanted to tweet her just this question. By the time I loaded up with my version of soon-to-be cooked vegetables and was approaching the checkout lines, there it was, in big black chalkboard: @wholefoodsnyc. I could have tweeted them with my question.
Are you a brick and mortar store with a Twitter sticker or other social networking stickers? Please share them with us! Take a picture and upload it to our Facebook page in our Twitter Sticker photo album.
New to Twitter? We offer a very personalized, hands on workshop to answer all of your questions, big and little, no matter how silly you think them. You will come away with strategies on what to tweet about to boost your business. Check out our Tweetworking class.