Today I was reading one of my favorite online outlets, Jezebel, and came across an article about singer Katy Perry, and the media and pop-culture loving demographic of the population going nuts over her Tweets lately, tweets that supposedly hinted at a possible pregnancy. (Back story: @KatyPerry recently got engaged to actor/comedian Russel Brand which she recently tweeted about in a cryptic message as well. As with many celebrities, much of her life has been tweeted lately and as of this posting her following was at 1,618,694).
Sure the story is on the surface about a celebrity and our country's frenzied need to know everything about famous people all the time (and their often feeding it to us), but to me it's also another great example of how Twitter allows you to connect with and grow your customer/ambassador/database and your brand's reach more than ever.
As Jezebel's blogger explains, "the peculiar world of Twitter, and the direct contact people feel they get with celebrities, will only lead people to keep reading between the lines in order to solve a mystery that may only exist in their minds." This is one effect of Twitter that is at times negative....but you can use this same power of Twitter and instant and intimate way the audience connects with your brand to propel it to new media opportunities, sales, visibility and get your message to spread virally if done correctly!
A brand's longevity is largely due to a loyal customer base and true brand ambassadors - especially during a recession when every sale counts more than ever. Knowing that, be sure you create a passionate base of followers on Twitter who really care about what you say - they probably won't tweet about a possible pregnancy but they may instead give your brand exponential reach!
Find out more about what Jezebel had to say about Katy Perry's tweets HERE!