Katie Hellmuth's blog

It's happening...changes to Tin Shingle main architecture that helps you do two major things:

Quickly access all of your member benefits.

Promote your brand.

At long last, Tin Shingle's membership benefits are going to take over the main navigation of the website. Call it a "navigation takeover." The Tin Shingle website as you know it is going to be known as the Training & Promotion Center.

You should notice the changes within the next few days, and when that happens, we want to know your feedback, to make sure you're able to find everything as we intend.

Today's Monday Monday is brought to you by your filing cabinet. The one that you hopefully have in the corner that you treated yourself with from Pottery Barn or West Elm or even Target - some place that officially says:

"I am organized. I care about my things. I will stay on top of these money matters. And I will kick butt.'

Tin Shingle is preparing a special TuneUp webinar dedicated to Press Kits, to show small business owners and marketers what they should look like. We will be showing examples of good looking press kits that hit the mark in terms of design, presentation, content and copy. We want to feature yours! Your business name, website and contact information will be featured along with any Press Kits that are selected.

Monday's around here at Tin Shingle are filled with motivation. Sometimes we channel that motivation into the theme of getting money things done - like pitching a new client or advertiser, or designing a financial class with money experts who specialize in working with entrepreneurs and artists (yes, look for that signup opportunity!) It could even mean sending out invoices, paying invoices, or signing on with a new ecommerce tools at your website (yes, that's going on over here!) We call it #MoneyMondays.

This Challenge was issued to Tin Shingle Members the Monday before Valentine's Day - to send their favorite business a Valentine by way of a good review. That's a Valentine that keeps on giving and giving!

Maybe you've been planning to use the Super Bowl as a trending topic to get press around, yet maybe you put it off. Or perhaps you thought it wasn't for you - this sport may have nothing to do with your business. But there is an important factor to the Super Bowl that we did not discuss during February's TuneUp: unpredictability.

A sneak-peek from our new Editorial Calendar Pin-Up Tool coming...Women's History Month is in March. That's a great tie-in to any momentum one is looking for. March is just around the corner, and it doubles with the verb "march". Could pitch your activities to short lead media or digital versions of print magazines, see who bites.

Want to see when other important dates are that you need a leg up on? All of these are in Tin Shingle's Blog Planning and Production Calendar, which you can download from here. All-Access Members of Tin Shingle get it for free!

Hello!

Today is the first day of this year's Tin Shingle PR & Social Media Challenge! This is the chance for members of Tin Shingle to connect with one another face-to-face via computer (like we do for TuneUps, but this time YOU get to be on camera too!).

Members of Tin Shingle have just been alerted that the newest PR and Social Media Challenge for Winter 2017 has been posted and is ready for fresh signups. Only All-Access Members of Tin Shingle can attend! It's one of our most intimate community benefits. Tin Shingle Members can find the signup here in the Community Boards.

Happy New Year!

This is the year of your business blog - to educate your clients & customers.

Guys - this is the year you are harnessing the power of Google, and the power of controlling your message to your clients and customers. As Facebook tightens the squeeze on how your reach your people - limiting the views of your posts to bigger dollars - you need to take control now and give your clients and customers the most compelling information about why they should hire you. How do you do that?