Is Your Email Signature Doing All it Can For You? Here is How It Can!

Get ready, because I'm about to reveal to you the easiest way to brand and promote yourself.  It's free, it will reach several people every day, it could prove to be a gamechanger and YOU'RE in control of it...

I know what you're thinking: What, pray tell, could be that easy Sabina? I know PR and branding are hardly ever free and/or easy... Well hold on to your hats entrepreneurs because one of the most overlooked ways to promote yourself and your business (whether you are a product, service or expert based brand) is also the most simple to use: your email signature.  In this post I'm going to share a few pointers regarding how you can ensure it provides maximum brand impact, and show you an example of a power signature, with the help of the lovely Jene Luciani, who knows how to work an email signature just like she works a Today Show segment!

Stop reading right now and open your email.  Look at what your signature says.  Is it "naked" (just your name or phone number)?  Is it updated?  Does it include your social media information?  Is it "PR Sexy" (those of you who attend out #PRTuneUps know what I mean here)?

Your email signature is something people see every time you reach out via email and you control it.  Sure, you don't want to add another massive paragraph to the end of your email, but you do want to include more than just your basic contact information. You want to let people see a glimpse of who you are, what you do, what you've got coming up and more! 

Every time I receive an email from Jene I immediately think WOW that girl is on fire!  Reading about what she's up to opens up a file in my brain that at times opens up again when someone mentions needing something or someone relate to her brand.  In other words every email from her is like a mini-pitch bringing to my attention that she's a regular TV expert, when I can tune in to her next, I see how I can follow her on social media, I check out her book and more!  All in a few lines at the end of an email!  We'll share a glimpse at Jene's email shortly, but first, here are a few MUSTS for your email signature:

• Always include your name, job title, company name and website.

• Include links to your social media handles. This is major.  I often see people begin following me (or one of my companies) after I send them an email, and I know they got the links off my email signature.

• Insert some personality in it (if you feel up to it).  I personally include a quote at the bottom of the emails that is very "me" and I change and update the quote quarterly.

• Include a link or sentence sharing company news/updates (link to a new product, upcoming segment, recent press).

• Don't write a novel but DO share a little bit about who you are - get them excited!

• Be sure your contact information is up-to-date.

• It is my personal belief that your email signature should be at the end of every email (even replies).  Call it "a bit much" but I think it's worse to have someone searching through old emails for your contact info because you only have it in your initial emails.  You can make that choice yourself but remember that if someone cannot reach you they may move on to someone they can reach!

There you have it! One of the easiest ways to get the word out about your business that are free and easy.  And now the email the inspired us to write this post...In a recent email conversation with Jene Luciani I saw her signature and thought: this woman KNOWS how to sign off!  So it's fitting she closes out this post as well:

Jene’ Luciani ~ www.JeneLuciani.com
Style & Beauty Expert * Bra Guru * TV Personality (NBC’s TODAY, Wendy Williams, E! News, Dr. Oz, Access Hollywood, Ricki Lake, Anderson Cooper, The Nate Berkus Show, Bravo, STYLE, OXYGEN)
*Bestselling Author, The Bra Book: The Fashion Formula to Finding the Perfect Bra
*SHAPE.COM Beauty Blogger
*Coming FALL 2013 – Rising Star by Jené Luciani, a line of lingerie-inspired handbags, powered by Eastsport (licensed under Hound Entertainment Group)
 
Follow @JeneLuciani • Bookings, Appearances & Spokesperson Opportunities: (We're witholding this info from the blog)
 
Upcoming Appearances:
 
NBC’s TODAY SHOW 4/3 @ 9 AM & 5/6 @ 10 AM EST
BETTER TV, 3/25, Chk local listings
SIMON FASHION NOW, THE WESTCHESTER MALL, 4/13 @ 1-2 PM
THE RICKI LAKE SHOW, 5/2, Chk Local Listings