Is Content Still King? UBS Conference Raises Interesting Questions

Today while going through artcles I deemed a "must read but don't have time right now" from the past week, I sat down to read New York Magazine's coverage of the UBS Media Conference.  One of the hottest topics there was the discussion of the phrase we've heard time and time again "content is king".  This was not only true in traditional media, but seems to ring true ofen in new media/social media as well.

Our own CEO Katie Hellmuth-Martin often reminds me that not only is content king, but it's the perfume that brings many a person/consumer/customer to your website.  

Not only did the conference discuss content, but also the debate over free content vs what users will pay for....As it turned out the websites that nearly all of the young panelists there to discuss media & web surfing habits were turning to favorite (free) sites such as Twitter, ESPN, & Perez Hilton when cruising the web, all of which provide free content.

While these massive corporations work to best decide how content. free content and new/social media fit into their business models, I encourage you to keep that thought in your minds (and business models) as well.  This truly is a new territory for companies big and small, and we're all learning as we go at times!

For more on the UBS story check out New York Magazine's story (free content!) HERE.