Nomie Baby Car Seat Covers Now Carried on Diapers.com; Patience is a Virtue!

Submitted by Katie Danziger on Mon, 2009-10-05 13:08 | 2 Comments

The Tin Shingle team has been thrilled to watch the evolution of nomie baby and founder Katie Danziger, her patience, dedication and positive attitude is an inspiration to us all. As part of our Tin Shingle Agency Experience, we couldn't be prouder of her success. Sometimes things just take longer than you expect, especially when you are doing business in the middle of a recession, so when we found out that Diapers.com and buybuyBaby, some of the best of the best in baby retail, were both going to start carrying the nomie baby car seat cover after over a year of sales effort, we thought this is such a great example of patience and commitment that we wanted to share with our readers. We hope you enjoy the story as much as we do and we hope that you never give up on your vision, just like Katie!
--The Tin Shingle team

Patience Patience Patience

There are many suitable cliches, "Patience is a virtue", "Good things come to those who wait", "Rome wasn't built in a day"... take your pick. They all apply to building a company and entrepreneurship. For some reason, with all the advice I received about launching a new product and business, everyone neglected to tell me just how long it would take to introduce a new product to consumers and the press, or how long it would take for stores and sales to take off. Therefore, I naively started off, thinking it would be an overnight success. After all, everyone was telling me that they thought the nomie baby car seat covers were a great idea, and every mom would want one. So when I first met buyers and they didn't place huge orders, I was not only disappointed but puzzled, and yes, frustrated. This wasn't part of the plan. I didn't lose faith in the product, but instead I knew I had to readjust my thinking, objectives, and strategy.

I began to focus my energy on getting the word out, stepping up my PR efforts, and realizing that as awareness grew, so would sales; there is a direct relationship between the two. While I worked hard to get many different wonderful smaller stores in lots of different cities and states, and ramped up my website, I never gave up on the larger accounts that I believed would be a perfect fit for nomie baby as well. Periodically I would touch base with the buyers at Diapers.com and buybuyBaby, and let them know about exciting news, press and awards that nomie baby was receiving. I always got friendly email responses, which encouraged me to keep in touch. I was determined to be persistent without being pestering.

After over a year since first being in touch, I got an email from the buyer at Diapers.com that I had to read twice, before allowing myself to believe what was written. "We would love to add the nomie baby car seat cover. Please send us the UPC codes and photos to upload!" 14 months after first meeting a buyer from Diapers.com, and getting switched to another buyer over the year, the first shipment of nomie baby car seat covers is on its way to Diapers.com's 3 warehouses! In the same week I reconnected with the buyer for buybuy Baby, and she said that she is "interested in the covers," and she would like to try them out on buybuyBaby.com. If they do well, then they'll be added to their stores! It is a huge jump, but it didn't happen overnight, although overnight the changes are dramatic. Here are other apt cliches - "When it rains, it pours" and "Be careful of what you wish for" - or at least be prepared!

Katie will be speaking on November 19th at our Mom Entrepreneurs Event along with Carly Roney, Founder Theknot.com and Marni Konner, Founder Little Maestros
Click here to learn more and sign up