Twitter for Business: when tweeting as your business, do you use "I"?


Tweeting for Business - @collectiveeWhen tweeting for your business, or on behalf of another, do you use the first person "I", or are you more of a "we"? This question applies to businesses that are run by more than one person, or have a team of people that keeps the business twitter stream alive. We were just discussing this for our own @collectivee handle. We each have personal Twitter accounts that specialize in different areas, but all three of us (so far) tweet on the @collectivee handle, if we are inspired by something on the TV, or are attending a cool event in Brooklyn, Chicago or LA - wherever any of us is at the moment. It's good to set a mini Manual of Style for your Tweetworking.

A good use of a business Twitter account that may be run by more than one person (I can't tell!) is @jenisicecreams

We discuss strategies like this in the intimate Tweetworking workshops:

What are your thoughts?


Hey, Katie! Thanks for the mention -- and excellent points.

A style manual or guide is absolutely essential in my opinion, particularly if you've got multiple people tweeting under the same account.

So is a clear strategy.

At Jeni's right now, it's just one person running the account (me), though that could change at any point. And you're probably going to see a shift from us in the near future towards what Jeremiah Owyang recently described as a 'Corporate With Persona' profile (, where our username will remain as is, but in the bio section, it'll clearly indicate who's running the account. This is all about making personal connections, no? I'm not *the* voice of the company, I'm *a* voice, from within. From a user standpoint, I really like knowing who's on the other end. Plus, making that change enables the individual -- or individuals -- updating the account to make natural 'I' statements, which always feel a bit weird coming from a 'pure corporate brand' account, to me. I'm always trying to find artful ways around it and frequently come up short; it can be limiting.

But we're always tweaking and adjusting and looking for feedback -- thank you! -- and learning from mistakes. There's no substitute for experience and it helps to have a framework -- with that in mind, Tweetworking looks like a great workshop.