When tweeting for your business, or on behalf of another, do you use the first person "I", or are you more of a "we"? This question applies to businesses that are run by more than one person, or have a team of people that keeps the business twitter stream alive. We were just discussing this for our own @collectivee handle. We each have personal Twitter accounts that specialize in different areas, but all three of us (so far) tweet on the @collectivee handle, if we are inspired by something on the TV, or are attending a cool event in Brooklyn, Chicago or LA - wherever any of us is at the moment. It's good to set a mini Manual of Style for your Tweetworking.
A good use of a business Twitter account that may be run by more than one person (I can't tell!) is @jenisicecreams
We discuss strategies like this in the intimate Tweetworking workshops:
What are your thoughts?