SNAGGED! Tin Shingle and 3 Members Featured in New York Daily News Money Section

It was a hustle kind of a Monday morning. The PR Lead came across my Tin Shingle member account (yes, I use it as a member as well as being a co-founder!), and I thought I had a shot at answering it. The lead was from a freelancer calling for New York home based businesses, and was looking for tips about starting or running a business from home.

Bam, I can do this, I thought. Catch is, I no longer live in NYC, so sometimes my shots at these types of stories don't get called back because they like their Manhattan, and I'm up the Hudson River. My new policy is, when I see a PR Lead that I can answer, I answer it right away. Otherwise, it goes into the black hole of my inbox. I'm mainly a service-based business owner, so getting press is not at the top of my list, since I don't have product to link to (well I do have a product based business too, but it's literally in the closet at the moment). Service-based peeps can often put the act of pitching the press off. The result is: no press. Why? Because you're not practicing, you're not honing your pitch to make it better, and you're not getting better at making a pitch, and thus faster so that you can be done in less time and get back to your work.

I answered the lead in 10 minutes. I included tips that she could use right away, and offered more if she had a different angle. I didn't know who the publication was for, and I didn't care. When the pr lead is from a "freelancer", you never know who you're dealing with.

Turns out, I was dealing with the New York Daily News Money section. The writer emailed me back 15 minutes later to schedule a call. We locked it in for that day, and had our 30 minute phone interview. Later on, she emailed me to tap into my Tin Shingle member community for more businesses to feature, as she didn't want to be inundated with pitches.

But of course! I took to our exclusive PR Leads and posted the lead and emailed the private member email group, urging them to check the lead and send in their pitch. Two more members were chosen, and were *the* featured businesses for the story, which got front page of the Money Section of the New York Daily News. In their pitches, Nomie Baby sent a picture of herself at work in her home office, and Sabina Les described how she started her home based scarf design business after being laid off from a job. Both got excellent coverage, photo spreads, I got quoted a few times with advice, and it was a great day in the land of Tin Shingle.

And here's our pitch to you...
Have you joined us yet? Come on. Come on over for this and many other exclusive, one-time opportunities you could be taking advantage of right now. If you are hustling in your business, Tin Shingle has lots of tools to offer!