We find the must-know news impacting small biz owners & entrepreneurs so that you don't have to...
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BIG Media News This Week...
Did you hear the big media news? There have been big changes at the Meredith Corporation this week and that includes announcements that The Better Show (on Better TV) as well as Fitness Magazine will soon be no more. This is important to you if you've been - or planned on - pitching these outlets! Keep tuning into the #NewsRoundUp and we'll keep you on top of media movements like this!
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WOW are Americans Spending a Lot on Their Pets This Valentine's Day Time Magazine reported news this week on a National Retail Federation study that reveals Americans will be spending upwards of $700 million on their pets this Valentine's Day! We're serious. Find out more about this trend and use this information to inspire your own outreach, retail strategies and more!
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When Advertising & Editorial Collide
The lines between advertorial and editorial continue to blur - we talk about it hear (and its implications) all the time. This week Conde Nast announced they'd be blurring those lines even more (if you ask us) by having their editorial staff create some of the advertorials that run in their magazine's as well. Get the scoop here!
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Is this Entrepreneur Making Bone Broth the New Juice?
Bone broth. Can we discuss this? Because it's becoming the next big thing in Brooklyn and New York City, and beginning to spread nationwide. This week Inc. magazine talked to the chef behind this new health craze who is now selling to hundreds of people daily! He's not the only one (that's right, Panera Bread is on his tail). Read his fascinating story here!
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