Submitted by Sabina Hitchen on | 0 Comments
First question: how is it already AUGUST? Someone recently called August "the Sunday of summer" and I couldn't agree more. Though this month marks the slow end of "vacation season" it also marks the fast pick up of several different hot topics in the media that you can use to land your business some press in short lead media outlets (websites, blogs, television, newspaper and weekly magazines). Use the topics below as catalysts for some strategic August pitch creation brainstorming! Remember, be creative, be authentic and be sure that your ideas match the demographic of the media outlet that you're pitching!
Back to School -
Parents around the country are breathing a little sigh of relief this month as kids across the country head back to school. This season is ripe with opportunities for products, services, and experts to take this theme and run with it to create timely pitches as well as blog posts and social media promotions. These include: tips for kids returning to school, product must-haves for before, during and after school, health and safety tips for students, stress management for kids heading back to school, back-to-school fashion and even advice or products for those beginning college. If you really want to be creative you can try to turn back-to-school season into an angle or even a sale that honors moms and dads who are "getting their freedom back". This could be a deal on massages, tips for relaxing after a long summer or "mommy must-haves" that will help mom treat herself after suviving summer vacation.
Labor Day Prep
Labor Day falls on September 1st this year and though it's still a few weeks away, because it's such a major holiday you'll want to begin creating and pitching stories about it now. Remember that just like most holidays, nearly every type of business can find an angle, story idea or set of tips to tie into it that is authentic and interesting. Experts can share travel tips, health and safety tips, recipes, activity ideas and more. Product businesses can share food, apparel, road trip must-haves and even great Labor Day Sale information. As always, be sure the offering you're sharing (whether tips or a product) is tailored to the short lead outlet you are sharing it with!
August 21 is National Senior Citizen's Day
This August our country recognizes National Senior Citizen's Day and if there's one thing they news loves to create stories about it's holidays and observances, so if you can find a way to attach your business to this theme get ready for some great press opportunities to come your way. Holidays like this can be turned into blog posts and pitches easily because you can run with the idea in so many different directions. Not a good fit for this holiday? Let your fingers do the walking over to Google search and check out the other holidays on deck for August and September and find one that fits your brand or expertise! Every month we celebrate observances that cover everything from food to health, there's a match for everyone!
Fall Trends: Fashion, Accessories, Beauty, Health & Beyond
Fall is famous for several things, and in the media world it's a big season for trends. Fashion (fall brings New York Fashion Week and other similar fashion celebrations around the world), beauty, accessories, health, fitness - it's time to reveal what the big trends of the current and coming seasons are. Are you able to speak or share tips about a speciifc industry trend? Does your business offer products that can fit into a specific trend? Now if your time to shine! Share your trend story with the press, and if you're a product person be sure to share your business and how it fits into trends with experts who regularly share products on different television shows, so that they know you're an option for any television segments or blog posts they may have coming up! As always, don't forget that no story idea is ever wasted if beyond writing a pitch for it you turn it into a blog entry or social media post for your own business as well. That strategy is a powerful way to make your ideas work double - even triple - time!
