Submitted by Sabina Hitchen on | 0 Comments
I'll admit it: I do nearly all my #SmallBizStyle shopping online, and a large majority of it is influenced and inspired by two things: blogs and Pinterest. Now discussions on online conversion rates (in terms of blog reviews leading to online purchases) is no new concept, but my own realization a few months ago that I'm making more and more online purchases based on items I've pinned to my Pinterest boards was a notable discovery. What's even more notable? I'm part of a large number - over 48 million users, 80% of which are women - who are already part of the Pinterest community. From this moment onward I want you to think of those people as potential or current customers and brand ambassadors your business MUST connect with!
Your business needs them. No matter what you are selling or creating, there are people on Pinterest who need to know about what you do, and there are customers you already have who should be sharing you and your products via their own Pinterest boards (if they aren't already). Pinterest can be POWERFUL, and to make sure you're taking advantage of it in terms of engaging online shoppers (like me), this edition of Pinterest Power will give you a checklist of tips you want to use to be sure your businesses usage of this social community is strategic and really promoting your products.
CLICK HERE for Pinterest Power: Strategic Product Promotion Checklist
