Submitted by Sabina Hitchen on | 0 Comments
We love any story that highlights small business press success via our exclusive PR leads, but what sets this story apart is that it's a double whammy! A member scored two television placements and they were hosted by another member! Our PR hearts runneth over! Read on to find out about how rock star PR agency Haute House PR landed their clients Vieta Handbags on a Better TV segment hosted by member (and on-air fashion pro) Dawn Del Russo! The bag was such a hit it was then feautred on a Weather Channel segment soon after!
How long have you been placing brands like Vieta on amazing segments as a Haute House team?
We've been representing emerging and established brands for over three years. (editor's note: read their insider member interview with us here)
What press opportunity did you snag by replying to a PR Lead?
Our client's handbag line Vieta was featured in Dawn Del Russo's Rainy Day Fashion segment on Better TV. This handbag was also later used in a Weather Channel segment too!
How long did the entire process take (days, weeks?)
We replied to the request [that Dawn sent out via the private member email group] within hours and sent samples overnight for the segment. It was filmed a couple days later and aired within a week or two!
Can you walk us through the process, from pitch to placement?
As soon as we saw the request for rainy day fashion and accessories, we knew we had to submit our colorful polyurethane handbags from Vieta. The bags retail for $84 so we knew that the Under $100 pricing would be appealing to Dawn as well as the viewers. Vieta also has a wonderful ecommerce site which means that anyone nationwide can purchase the bags in just a few minutes. (Which is something the press definitely look for).
Did you learn anything through this process that you can share with other small business owners?
When you find an opportunity that's right for your brand, be sure to pitch it quickly so you don't miss the boat. Consider the outlet - if it's geared towards teens or younger shoppers, they probably won't shell out $1,000 for something. And lastly, be sure to include all of the important details in your pitch...price, available colors, where to buy, celeb fans, and any other unique details for your brand!
