Diary of a Small Business Owner, Katie Danziger of Nomie Baby: Even a Team of One Needs Good Cheerleaders

This week Katie talks about her support system.  Missed Katie's diary entry from last week?  Read it HERE

When I "accidentally" started my own business, and I say "accidentally" because nomie baby began when my baby spilled in her car seat, and I searched for a solution to make the cleanup less of a wrestling job, and more hassle-free, I had absolutely no idea about exactly what it would entail.

Looking back, I'm glad I didn't know or I probably would have been too scared to go forward.  For example there was designing the prototype, getting samples made, finding fabrics, talking with lawyers about filing for a patent, creating an LLC, web design, merchant accounts, EDI, QuickBooks, insurance, packaging design, shipping, storage, pr, marketing, sales...I was mind spinning.  What I learned when I was in the thick of it, is that many of these things come in sequence and don't all land on my desk at once.  However, there are times when it does all seem overwhelming, especially since I am the only full-time nomie baby employee.  It is at these times that it has meant the world to me to have the incredible support of my family and friends, and know that they provide great cheerleading.  I have also found that others in the entrepreneurial community are especially helpful and provide endless support and answers.

Shortly after I launched nomie baby, I went to a panel discussion of women entrepreneurs who all started their businesses because they saw a need and a way to fill it.  The panel was led by Tin Shingle, and as soon as I left I emailed them about getting together.  A couple of weeks later we sat down to meet and brainstorm about ways in which we could work together to spread the word about nomie baby products and build a brand dedicated to bringing parents products that would solve problems.  After that meeting, I remember exhaling, because I felt that I had found not only a wonderful resource, but cheerleaders in my corner who shared my enthusiasm about building a business!

I have discovered that being able to find balance in running a business solo, it is key to surround myself with supportive, encouraging people who not only cheer me on, but also have different perspectives and strengths always helping me see things in the best possible way to move the business forward!