Submitted by Sabina Hitchen on | 0 Comments
Well folks, it's officially SPRING! Now if you're already using our Blog Planning Calendar you already knew that, but if not, we're sending you wishes for warm-ish spring weather wherever you are.
March is nearly over but that doesn't get you out of the pitch production zone. In fact, just in case your mind melted a bit while working on your business taxes or is still thawing out from the winter cold, we've got a few ideas to help you close out your March outreach - or include in your March blogging. We've also got a topic that is going to be useful for those working on long lead pitching AKA monthly magazines.
Read on, get inspired, get pitching!
Spring: A No Brainer with a New Twist:
March 20th marks the first official day of spring, and even if you're still bundled up in a parka it is time to think about what you or your brand can share for spring. Obviously the media love to cover their usual hot topics (must-haves, spring fashion, spring work-outs, spring break tips, spring party planning ideas, spring recipes) but try to take even your average story idea to the next level - it's worth the effort because people will be covering these topics for the next couple of months. For instance, instead of just doing "spring fashion" you could do what Tin Shingler Dawn Del Russo did and pitch "How to dress mothers and daughters for Easter without being 'matchy matchy'". Does a new twist like that work? You know it, you can watch the clip of Dawn doing that segment on Extra right here! BAM!
The key for spring pitches that work is to keep your idea and pitch in line with what the outlet normally covers, not too wacky or out there, but still keep it interesting enought that it stands out from other pitches.
Easter is Right Around the Corner
Easter Sunday is nearly here folks! That's why we're going to put this pitch idea in the March calendar. Though this is a religious holiday traditionally speaking, in the media world it can encompass so many other ideas that don't even mention the word "church". Here are some ideas to get you started:
- How healthy are your Easter candies and what are some alternatives?
- DIY beauty using leftover Easter Eggs (yes I've seen this done before)
- How to handle family stress and conflict during the holiday
- How to start fresh and anew with your life after Easter
- Easter Sunday outfits for the entire family
- How to throw your own Easter Egg Hunt party
Remember, this holiday is nearly here so if you want to get press, act fast! If you don't feel like speedy pitching, you can use these ideas on your own website or on your social media feeds!
National Nutrition Month and other Holidays
There is still time to celebrate the vast amount of holidays, ranging from serious to silly, that we remember every March. If you do your research you'll find that no matter what your business type, you can find a holiday that works for you. Some of our favorites (for their ease in terms of fitting into pitch ideas, and the ways you can tie them to small business) include:
- National Nutrition Month
- Women's History Month
- National Craft Month
- National Waffle Day (You know you want to find a way to celebrate this with me)
Stay tuned - our "What to Pitch" for April will be going live next week to deliver even more creative ideas into your pitch planning. Until then, get inspiration from past pitch idea posts...I'm sure there are a few ideas in there that you can modify or adapt for this season!
