Submitted by Sabina Hitchen on | 0 Comments
Video blogging. Posting Video. Starring in your own homemade videos. However you describe it, it has become one of the most popular ways for brands big and small to connect with followers, fans, customers and more. For me, it's the an uncharted area of outreach that (I'll admit it) still scares me. That said, it's one of my resolutions for 2013: start talking to all of you "in person" via posts I tape.
There are so many reasons I (and I'm sure some of you) create to NOT post video, even though there are so many reasons that it's a good idea. Some of my personal favorite excuses include: I don't have time to plan it out, I don't have a studio to shoot in, my hair hasn't been blown out...you get it.
That said, the universe keeps nagging at me (as does my own business sense) and I've decided that 2013 will be the year of us connecting "face to face". I also realize from watching some of my favorite "girls on film" (okay, gals on their own self-made videos) that my laptop, some decent lighting and some moxie are all I truly need. If you haven't tried it yet and it makes sense for your business or brand, I encourage you to join me on my video adventure! That said, every great endeavor requires some inspiration, and I've included a few that are helping me below!
What better way to inspire yourself to share your message on camera than those who are already rocking it (and prove you CAN tape at home and still rock it). My faves this week include:
#1 - The Year in Music 2012 Presented by Tasia Ann Thomas:
If you haven't seen this video that went viral at the end of 2012 & has been seen thousands of times, take a moment to watch it. What I LOVE about it and find inspiring is that Tasia rocked a video that is being watched all around the world, featured on the Huffington Post and more, from what appears to be her bedroom. Sure she has talent, but so do you. Yours may not be producing a musical showstopper like Tasia, but channel her energy, fearlessness and charisma into a video showcasing what YOU do best. PS - Tasia will be doing an exclusive interview with Tin Shingle soon regarding how she made her (now) viral video - stay tuned!
#2 - Molly McAleer & Zooey Deschanel Guaranteeing my Crush on HelloGiggles.com Lives On (& Inspiring me to Post Video):
If you know me, you know I love the website HelloGiggles but enough about my website obsessions for now. What we're here to discuss is inspiration for making your own video posts. These ladies do it for me. Here are a couple of my favorites including the regular Moll's Five Faves series examples HERE and HERE an oldie but a goodies of Zooey singing with Joseph Gordon-Levitt (a must watch). Here's what I like about these clips: They clearly are self-made at home without major production overhead. They are themselves, they are witty, and they are likeable. They talk about what they know. Basically their videos say to me "Save the drama for your momma and just DO IT!"
#3 - So where do you even start? Educate yourself! While I'm inspiring myself by checking out videos like those above, but tips and pointers always help, and that's where stylist & vlog pro Dawn Del Russo comes in! Check out her tips she shared with us earlier in 2012 HERE! They are sure to get you on the right track.
Now if *I* can do it, you can! Let's do this video newbies! I'll show you mine if you show me yours : )
XO
Sabina
