Three Custom Color Mixes Your Lost or Discontinued Makeup and Lipsticks


This is the first blog post in our series on Oprah submissions from members. Tin Shingle is doing a collective pitch to the producers for consideration in her Favorite Things. Join today to be included in other opportunities like this.


The entrepreneurial team behind Three Custom Color is pitching their revolutionary Custom Blending side of their business. That's right - they match any shade of lipstick, eyeshadow, you name it to a color that a client submits by mail. Three Custom Color reunites clients with their favorite colors when other brands have discontinued them. Deep in their laboratory stacked with jars of delicious goopy color, is an online searchable database at of over 9,000 discontinued shades of color cosmetics dating back to the 1930's.

3 Custom Color discontinued lipsticks and makeup shades

Since their launch as a mail order company in 1997, Three Custom Color Specialists has expanded its distribution to over 7 countries and an ever-expanding number of specialty stores, spas and apothecaries throughout the United States. They also offer online ordering at - an online beauty mecca, recognized as among the best beauty sites by the likes of InStyle, Consumer Reports Smart Shopper and Shop, Etc. magazines.

Co-founder Trae Bodge discovered the art of beauty at a young age while working in her mother's cosmetic store. She studied color theory at the School of Visual Arts and the art of hand-manufacturing color cosmetics by custom blending pioneer, Roy Korell. She then spent seven years at Kiehl's Since 1851 developing lipstick shades and serving as their Director of Catalog Services.

As a child, co-founder Chad Hayduk was fascinated by monster makeup and forensics. He loved monster books and his favorite toy was his "Hugo-Man of 1000 Faces" doll. The Barbie for boys. Chad earned a Bachelor of Science degree in Cosmetic Marketing at the Fashion Institute of Technology. He also studied special effects makeup with makeup union head Tom Brumberger. After completing his degree, Chad went on to train and work with the likes of Roy Karell at Visage Beaute, Chanel in Bergdorf Goodman, and Origins Natural Resources.

Co-founder Scott Catto earned a Bachelor's degree from New York University's Stern School of Business in 1989 with a major in Marketing and minor in Art History. Upon graduation, Scott started work in the artworld at PPOW Gallery in Soho where he worked for 10 years eventually becoming the Director. He handled a stable of 25 internationally known artists organizing exhibitions and acquisitions for public and private institutions worldwide, including the Museum of Modern Art and the New Museum of Contemporary Art in New York City.

From time to time, Three Custom Color offers Tin Shingle members a 30% discount, so if you're a member, click here for details on that! And let's everyone start picking colors!