Submitted by Melissa Wildstein on | 0 Comments
I've been a loyal Delta customer ever since I moved from Atlanta to New York - 14 years ago now. I'm a pretty frequent flier and last year I made Gold Medallion status. Now those of you who have 'status' know what having and keeping your status means - you get upgraded more frequently, you get to go through the Priority line in security (HUGE, especially when trying to make a dash for a flight home from the West Coast), the free cocktail that comes when you print your boarding pass out at home. All of those little perks as an automatic ‘thank you’ for my business.
Before today, I've never been thanked personally though by a Delta employee. Molly, the head stewardess on my flight to San Francisco, however completely changed that and ensured that I’ll remain a loyal Delta customer for at least the next 14 years. At the beginning of the flight, she went down the list and personally thanked each and every Medallion member for our continued loyalty to the company. It took MAYBE 10 minutes of her time to do the whole plane. But man, how much does that personal touch add to the customer experience? I can tell you, I'm going to remember this flight for a long time - all for Molly's taking just a few minutes to say ‘thanks’.
Too often, we miss out on opportunities to personally thank our customers. We take for granted that if our customers receive their products, utilize our services and don't complain that we're doing a good job. But maybe that’s not enough.
Tell us - how do you thank your customers?
