Submitted by Katie Hellmuth on | 0 Comments
While we had many takeaway moments from today's live #TuneUp webinar with Nathan Kirk, digital marketing master for Palmetto Cheese (which is available here as a download), I had a few eye opening take-away moments:
- Targeting Boosts is worth the time to click together an audience in the "Build Your Audience" tool at Facebook. If you're going to Boost your update (ie photo, text update, video), then you should Boost it, though perhaps you don't need to pay for all sorts of people to see it, and just some sorts of people. This is especially true for Palmetto Cheese who communicates to loyal fans in different states who shop at different grocery stores.
- To Boost or Not to Boost? Nathan says: "Boost." He did state that if a post takes off organically, great, then maybe don't pay to Boost. But for the most part, Facebook has employed a pay to play rule, and if you want your update to get into that newsfeed, you've got to lay down some bucks.
- From 187 fans to 67,000 fans. You're looking at him - Nathan Kirk came on board to boost the social media for Palmetto Cheese, and through his many, many ideas for getting the name and the brand out there, Nathan has done it. And yes, when he was posting status updates back in 2009 to their 187 fans, he wondered, "Is there a point to this?" And the answer is...yes.
- Listen to the Full Download: You can listen to the full webinar with Nathan and get a copy of the notes here. Tin Shingle members get it for free, and anyone can buy it.
Tune in for our next live #TuneUp webinar!
