Submitted by Sabina Hitchen on | 1 Comments
If there is a new baby or toddler anywhere in your life chances are you have heard of (or used) nomie baby a removable car seat cover that lets baby make all the mess he or she wants while in their car seat because mom and dad can simply pull off the cover, toss it in the wash and it's all better! As a non-parent (unless you count plants, and I don't) I didn't realize how amazing this innovation from entrepreneur Katie Danziger was until I tried to envision pulling a car seat out of a car and cleaning cracker crumbs or other less appealing things out of it. Point made, I was sold. And for a few years now the press have been too. That said, I can assure you that Katie and the nomie team have to fight for coverage and pitch press just like any other small business.
Last week after our PR leads went out Katie let me know she had replied to a couple of them and that one writer had already followed up for more information (a good sign). By the end of the weekend one of her pitches had already materialized into a story - SCORE!
As always, we love to have DIY PR success stories share how they landed press from pitch to placement via our Snagged blog series, as we feel that the best way to learn is by example. Read on below to hear how to Katie pitched her small business story to the Examiner, and of course be sure to check out the final result, her story, HERE!
HOW KATIE OF NOMIE BABY LANDED HER LATEST PRESS HIT
How often have you been working on your DIY (do-it-yourself) PR?
Everyday I work on PR in some form or another to get the word out about nomie baby and the products. I pitch writers, post on social networks, such as Facebook and Twitter, blog about the company, products or related stories, and try to create new connections daily.
What press opportunity did you snag by replying to a PR Lead?
There have been MANY press opportunities that I have "snagged" via the PR leads, and the latest was for Examiner.com. Whenever there is mention in the PR leads for entrepreneurs, baby products, or other areas related to starting nomie baby and the products I respond.
Can you walk us through the process, from pitch to placement?
I check out the the PR leads, and if there is a fit I respond IMMEDIATELY! I tailor the pitch to what is being asked, and try to keep in on point, short and simple, and always make myself available to follow up. Usually the turn around from placement, to pitch, to story is relatively quick, which is another reason why it is important to jump on the leads. Most writers are working on deadlines, which means quick answers, and quick responses to any follow up or clarifying questions is very important.
How long did the entire process take (days, weeks?)
For this latest "snag" the entire process from pitch to print was about 1 week.
Did you learn anything through this process that you can share with other small business owners?
It is important to be quick to respond, be a good match for what they are looking for, and be available after for follow up!
Pitch on Tin Shingles! The next PR Lead could turn into YOUR success story!
Comments
Thank you so much. The PR
Thank you so much. The PR Leads are great, and real leads. As appreciative as we all are for the PR, the writers are always looking for interesting stories! Again, thank you for all the cheerleading. It means so much!