Submitted by Sabina Hitchen on | 0 Comments
When we heard the New York Daily News was pulling fashion and beauty products for their annual Breast Cancer Awareness Month Shopping Guide, we immediately put out a call to our Tin Shingles and within minutes Emily Kolins of Emily Elizabeth Jewelry had answered it.
Did this make a difference in her successfully landing the placement (both in print and online) in the end? I'd be willing to put money on the answer to that being a yes!
Of course the power team at the Daily News features department wouldn't ever put a product on their pages if it wasn't thoroughly vetted and top notch, but Emily's preparation (she had her pitch created long before the lead came out) definitely had something to do with it. That said, you don't have to take my word for it! Check out her Snagged Story below and use it as inspiration for your own PR outreach!
HOW EMILY ELIZABETH JEWELRY LANDED A BCA FEATURE
How often have you been working on your DIY (do-it-yourself) PR?
I try to do even the smallest "little something" as I call it everyday.
How long did the entire process take (days, weeks?)
I received the lead, responded immediately. was asked for samples the next day, sent the samples the following day and received a credit check a few days later!
Can you walk us through the process, from pitch to placement?
I put my BCA pitch together about a month ago. Unfortunately I was too late to pitch to the long leads but had perfect timing for the short leads. When i came across the Tin Shingle lead I had everything set and ready to go and emailed my pitch which included the charity, donation and pictures within minutes. I've realized that prep is VERY important because not only does it allow you to have something to show people, it also allows you to send it out promptly and as they say "The early bird catches the worm!".
Did you learn anything through this process that you can share with other small business owners?
Be prepared! Nothing is more annoying that receiving an opportunity and not being ready for it!
