As you plan your SEO (search engine optimization) strategy, factor in the importance of copywriting and how your page titles will be written. The page titles are the blue underlined links that you see in search results at Google, Yahoo, Bing, etc. They are what people read (or skim over in the blink of an eye) when evaluating which link in the search result that they want to click on.
If you've done your keyword research, you will have an idea of which keywords to target. That's the first step. The next step is looking at your website stats and in live search results to see how your website is ranking. If your website is ranking well for a specific term, but your traffic for that term is low, then you could have a problem with how your page title was written. Not a technical problem, but a creative copywriting problem.
Here is a breakdown of how to approach your page titles to increase your website traffic for a specific term. Even if you're hired an SEO team to do this work for you, you'll need to be aware of this angle as they try and build your traffic. If you've left your SEO work to the technical person who built your website, and they told you in an off-the-cuff way that they SEOed your website, then you really better read this article.
Yup, time for some creative writing with a fresh cup of coffee! And visit our Workshops schedule to see if we have any Private SEO Blitz Sessions available.