We find the must-know news so you don’t have to.
Does your store or brand have a voice? Does everyone on your team know it? Whether we’re talking brick and mortar or ecommerce shops (heck, even in press and on social media) it is essential that everyone on your team, the environment of your store and website, everything you work for as an entrepreneur has a voice. Do you know what yours is? Does everyone on your team? Check out what Retail Minded has to say about it!
A little trademark humor and a good lesson on the importance of trademarking your business’s name. After all it’s like your baby as well! Sorry Jay Z and Beyonce!
Oh and while we’re talking about protecting your business and brand (legally speaking) how about this idea from Carol Roth over at the New York Times: STOP trying to protect your business ideas! I have to say, I think I agree with nearly everything Carol says, do you?
FREE LEGAL ADVICE! Yup, I said it! While speaking at the Brooklyn Public Library last week I had the great pleasure in meeting Jeff Trexler of the Fashion Law Institute who told me about their FREE (I can’t help but get excited about free legal advice) series of Fashion Law Pop-Up Clinics that match individual designers with a volunteer attorney who has both fashion experience and expertise related to the question at hand, along with an advanced student studying fashion law for extra assistance. Enough said.
- Speaking of speaking at the Brooklyn Public Library : ) even as a speaker I learned a lot at the event, and you can score some of the tips the panel shared by reading about it thanks to this write up on The Emerging Designer’s website.