Submitted by Sabina Hitchen on | 0 Comments
In just a couple of weeks summer will officially be upon us. Though your kids, your business or even your mind may be on summer vacation, not all of the media is. Yes, daytime talk shows like The View, Dr. Oz, Wendy Williams and Ellen will be on hiatus for the summer, but the "short lead" press like television news (from local to national),websites, newspapers and weekly magazine will keep on creating content and sharing stories, which means they need stories, products, experts with tips to share to make fresh content possible!
That's where this month's #PitchNow comes in, it's packed with both ideas that you can use as is, tweak and use for your own business, or simply use this list as a brainstorming catalyst and #pitchspiration for summer stories of your own creation!
Summer Parties, BBQ's and Sporting Events:
Warm weather brings people of all interests, types, ages, and locations out of winter hibernation which means you can expect stories related to summer parties, barbeques and sporting events to fill the short lead stories. Whether you make products good for these types of events (from food to fashion to kids outdoor toys), or you have tips or a service that can make them safer, more fun, innovative, or exciting this is your time to shine! For example: Are you a food based buisness with products that can be a part of a great summer recipe? Offer to share recipes (and your story) with your local press! [Peg's Salt & Vixen Vodka, I'm looking at you ladies...]
Here's a pointer: don't assume that someone will instantly know where or how your product, service or tips fit in. Set up the pitch in a way that makes it clear (via copy, bullets and even images) how your business is perfect for this time of year. Also, don't forget to make the pitch angles and ideas you have work double time. What does this mean? This is also a great time of year to make sure your social media fans, website visitors and even blog readers are reminded of why they should be using your goods and services right now! Illustrate this to them on the other areas where you share your brand story, and perhaps even give them a discount to make it impossible to say no!
Summer Health & Safety
Along with great excuses to head outdoors, a new season, especially one that brings sun, water, travel and more means an increase in seasonal health and safety story opportunities. These can mean anything from firework safety, tips on keeping kids safe at the beach, healthy road trip food, how to work out better in the sun....you get it! These are only a few ideas, but you're free to really dig deep in the areas of health (who doesn't want to get healthier when warm weather arrives?) and safety to find an angle authentic to your brand.
Along with tips and advice you can also do a little online research and see if there are any actual health, wellness or medical awareness, observrances or celebrations going on this month that you can connect your story with. Examples of this include: June: National Safety Month, Men's Health Month, National HIV Testing Day, Eat All Your Veggies Day, Sun Safety Week and so much more. Want an amazing and comprehensive (not to mention pretty to look at) list? We did the online research for you, hear you go!
Want more pitch ideas to help keep you current and in front of local and national media (and potential customers)? Head over to the Forum, members have all access! Not a member? Head over here first!
